Digital Marketing Strategist

Job Description

As our Digital Marketing Specialist, you ll single-handedly command our digital marketing stack end-to-end. Partnering with Product, Engineering, and Growth, you ll design, implement, launch, and optimize all of our digital marketing campaigns and user journeys to drive measurable results and exceptional experiences. Simply put, you ll steer our digital marketing roadmap from concept to conversion. What You ll Actually Do Performance Marketing Execution Own the digital marketing channels for our B2B and DTC products. You will take on everything from channel strategies and roadmapping down to execution of the campaigns and weekly optimization. Leverage data and analytics to inform bid strategies, audience segmentation, and creative approaches that enhance performance and efficiency. Collaborate with the Product Marketing Manager to test new positioning and messaging in an effort to drive rapid growth in our target ICPs and personas. MarTech Implementation Data Coordination Partner with Engineering to ensure lead flow is frictionless, lead attribution is accurate, and the necessary CRM properties are populating. Dive deep into data to find meaningful trends and insights, which fuel new opportunities and ideas Design Best-in-Class Digital Experiences Collaborate with the product team to enhance and test new conversion paths. Embody a culture of testing by creating a scalable and repeatable experimental testing design framework to uncover key insights, inform future campaigns, and identify new digital opportunities. What We re Looking For 4+ years in hands-on performance marketing with deep expertise in Google Ads and Meta. Operator mindset: You obsess over every user event, every data point, and ship fast. Strong communicator: You turn complex data into clear action items for all relevant stakeholders. Nice-to-Have: experience in SaaS, B2B or telecom verticals. How We ll Measure Success Hit monthly revenue targets: Test and grow campaigns to hit monthly revenue milestones. Drive Checkout Online Growth: Ensure people understand the product they are buying and can make a decision without entering the sales funnel.