Growth Marketing Manager

Role Overview

• Build and scale AI-powered ABM programs targeting startup founders and SME promoters.
• Drive digital acquisition across paid, organic, and conversational channels using automation and analytics.
• Leverage GenAI tools to personalize outreach, content, and campaigns for better conversion and engagement.

What You’ll Do

Account Based Marketing

• Identify and segment high-intent target accounts using firmographic + intent data (e.g. funding, revenue, tech stack).
• Run AI-personalized outbound campaigns using platforms like Lemlist, Twain.ai, and Apollo.io.
• Build multi-touch nurture journeys across email, LinkedIn, and WhatsApp for CXO-level personas.

Digital Acquisition

• Own paid acquisition (Google, LinkedIn, Meta) with GenAI-led ad creative, landing pages, and keyword strategies.
• Use AI tools (e.g. AdCreative.ai, Jasper, Mutiny) to dynamically personalize website experiences.
• Drive SEO and content-led acquisition using tools like SurferSEO, Copy.ai, and ChatGPT workflows.

AI and Automation Ops

• Deploy and test AI tools for lead scoring, persona-based messaging, chatbots, and CRM automation.
• Build dashboards with marketing analytics to track CAC, CPL, funnel velocity, and campaign ROI.

Cross Functional Collaboration

• Work closely with sales, partnerships, and product to align GTM motions and feedback loops.
• Contribute to campaign strategy, creative direction, and messaging.

What We’re Looking For

• 3–7 years in B2B SaaS/Fintech growth marketing, demand gen, or performance marketing roles
• Hands-on experience with ABM platforms (6sense, ZoomInfo, Clearbit), outbound tools (Lemlist, Clay), and marketing automation (HubSpot, WebEngage)
• Proficiency in using or experimenting with GenAI tools for marketing (e.g. Jasper, Twain.ai, ChatGPT workflows)
• A bias for experimentation, automation, and measurable impact
• Strong writing skills and creative flair for performance-led copy and campaigns.

Job Type: Full-time

Pay: ₹1,200,000.00 - ₹1,400,000.00 per year

Benefits:

• Health insurance
• Paid time off
• Provident Fund

Application Question(s):

• Current CTC
• Expected CTC
• Notice Period

Work Location: In person