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Job Role: Growth Manager (Performance Marketing) Job Location: Mumbai (LowerParel) Working Days: 6 Days (Sunday will be fixed off) Working Mode: Work from Office Shift Timings: Morning Sift (10am 7pm) Experience Required: 3-5 yrs. Notice Period: Immediate / 15days. No. of Rounds: 2 (First will be HR Screening Round (Virtual), Second will also be Virtual) Note: This role is into B2C About: Yangpoo Executive Education Yangpoo is a premium career counselling and university representation company helping students and working professionals to select the best courses from leading MBA colleges and Universities. We represent brands like NMIMS Global, Welingkar Institute of Management, Manipal University and others. We pride ourselves on innovation, excellence, and creating meaningful solutions for our clients. As we continue to grow, we are seeking a talented B2C Marketing & Content Specialist to join our team. We empower individuals and organizations with tailored academic and non-academic programs from top institutions globally. Job Description We are seeking a Digital Marketing Manager with expertise in performance marketing, digital communication, and CRM/martech. The ideal candidate will develop and execute data-driven strategies to drive customer acquisition, enhance brand visibility, and improve lead conversion for Yangpoo s Executive Education programs. Key Responsibilities Performance Marketing: Plan, execute, and optimize paid campaigns on Google Ads, Facebook, LinkedIn, and Other Platforms. Analyze campaign performance using KPIs such as CTR, ROI, and CAC, and make data- driven adjustments. Digital Communication: Develop content strategies for email, social media, and online channels to engage the target audience. Ensure consistent brand messaging across all digital touchpoints. CRM & Martech: Implement and manage CRM tools to track and nurture leads effectively. Leverage marketing automation platforms to execute personalized campaigns. Analytics & Reporting: Monitor and analyze web traffic, user behavior, and conversion metrics. Generate actionable insights and present reports to the leadership team. Collaboration: Work closely with the sales, design, and content teams to ensure cohesive marketing efforts. Qualifications Proven experience (4-7 years) in performance marketing, CRM management, and digital communication. Hands-on expertise with tools like Google Analytics, HubSpot, Salesforce, and marketing automation platforms. Strong understanding of customer journey mapping and lifecycle marketing. Ability to manage budgets and achieve performance targets. Excellent analytical, communication, and problem-solving skills. Benefits Opportunity to work with top global institutions and cutting-edge programs. Be a part of a vibrant, fast-growing organization. Competitive salary and professional growth opportunities. Skills: google ads,linkedin ads,marketing automation,facebook ads,hubspot,google analytics,content strategy,martech,salesforce,data analysis,crm management,digital communication,crm,performance marketing,hubspot crm Show more Show less
