Growth Manager, Lifecycle & Retention (1+ Years Experience)

MYDESIGNATION.com

1 years

0 Lacs

trivandrum kerala india

Posted:3 days ago| Platform:

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Skills Required

retention automation experimentation segmentation management design analyze deployment testing reporting report data marketing crm presentation powerpoint communication negotiation coordination engineering messaging visualization looker power

Work Mode

On-site

Job Type

Full Time

Job Description

1 year of experience

Key Responsibilities:

Lead Management:
Own the end-to-end process of lead generation and management post-acquisition
Customer Lifecycle Automation:
Design, build, and optimize complex
customer touchpoint journey automations
across multiple channels
Segmentation & Campaigns:
Define, analyze, and manage customer segmentation for targeted campaign deployment and personalization.
Experimentation:
Embed continuous A/B testing within automated journeys and campaigns to improve conversion rates and maximize Customer Lifetime Value (LTV).
Reporting & Insights:
Rigorously track and report on campaign, journey, and segment performance data, creating insights that inform strategic business decisions.

Mandatory Skills & Qualifications (Non-Negotiable):

Minimum
1 year of dedicated experience
in Growth Marketing, Retention Marketing, or CRM management.
Retention Tool Expertise:
Mandatory hands-on experience with at least one retention marketing tool:
WebEngage, Clevertap, or Kwikengage, etc
Presentation Proficiency:
Mandatory high-level proficiency in presentation design using
Canva or Microsoft PowerPoint (PPT)
3rd Party Communication:
Excellent communication, negotiation, and technical coordination skills are critical for managing relationships with mandatory retention tool vendors and collaborating with internal Engineering/Product teams to ensure seamless data integration.

Desired Skills (A Significant Plus):

Creative Aptitude:
Experience or proficiency in
Copywriting
or
Graphic Design
to create compelling, personalized messaging within automated journeys.
Data Visualization:
Familiarity with data visualization tools such as
Looker Studio
or
Power BI
to report on churn, LTV, and segment health.

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