Growth Manager – Digital Products

Role Details

Personal Loans, Line of Credit etc.

Drive Customer Acquisition

• Work on initiatives/levers to increase the customer awareness and traffic on product’s digital platforms with the objective to source quality leads from new prospects/target bases
• Run cross sell campaigns to drive product adoption amongst existing customers of the bank
• Closely work with Marketing team to optimize the sourcing channel mix to get the conversions at lowest cost
• Close funnel monitoring and drop off campaigns across channels – Email/SMS/WhatsApp/MPNs to improve lead to conversion ratio
• Define and manage campaign construct, key business events for campaign targeting and retargeting. Track campaign wise conversions across segments & campaigns modes (campaign analysis, AB testing, funnel optimization). Develop A/B and multivariate tests to fine-tune flows, segments, and customer communication templates and targeted campaigns basis customer persona.
• Work closely with call center team and drive various outbound and inbound calling campaigns to drive maximum conversions
• Analyze user behavior (heat map / click stream data / drop off data) and key business problems to identify customer pain points/opportunities and accordingly get the same implemented with product
• Daily funnel tracking to drive the conversions and cross functional coordination with relevant teams – credit, ops etc. for faster disposal of cases within TATs.
• Work closely with marketing team to create awareness and engagement campaign. Close coordination with content to rollout campaign creative in line with the product USPs
• Work with SEO team closely to increase the organic share of business. Closely involve in SEO and content creation activities – blog publish, website content, meta updates etc.

Digital Portfolio Management

• Track, measure and improve key post acquisition business metrics – activation, drive spends, portfolio delinquency, loan bounces, fee income, cross sell etc.
• Understanding the portfolio mix and taking necessary actions to drive sustained profitability of the portfolio
• Ensure timely internal and external reporting on the key business metrics & portfolio movement on a pre-defined cadence
• Resolving any customer escalations related to the product

WORK EXPERIENCE

• 4-6 years of post MBA experience in growth role. 2-3 years of experience in leading cross-sell based acquisitions for a bank/fintech/NBFC would a bonus
• Data driven approach to campaign execution and portfolio management
• Prior experience in driving campaigns/funnel management/portfolio handling for digital businesses/apps
• Prior experience of working on campaign management tools such as MoEngage, Clevertap, Google Analytics, Adobe etc.