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Growth Lead - YouTube: Job Description Location: HSR Layout, Bengaluru Working Days: 6 Days in Office About the Role We are hiring a Growth Lead to work closely with the Head of YouTube and drive strategic growth initiatives, AI-powered innovation, and operational excellence across Vedantu's multi-channel YouTube ecosystem. You’ll be responsible for scaling Vedantu’s YouTube footprint - across channels (K-12, JEE/NEET, regional) and functions (revenue growth, growth projects). This is a high-impact role combining program management, content growth strategy, and AI/automation leadership. Key Responsibilities 1. Growth & Program Leadership Drive multiple growth projects across Vedantu's YouTube channels. Analyze and double down on high-ROI content formats, playlists, and publishing rhythms. Build and scale creator-facing initiatives—talent pipelines, collabs, and in-house host management. 2. Co-Pilot (Growth) to the head of YouTube Act as a strategic right-hand to the Head of YouTube on content, growth, and team operations. Run weekly execution reviews, quarterly goal tracking, and project retrospectives. Align OKRs across sub-teams, unblock interdependencies, and communicate wins/upside to CXOs. 3. AI-Led Innovation in YouTube Ops Champion AI/ML applications across the YouTube workflow—script gen, auto-editing, dubbing, SEO optimization. Use AI to bring down Cost Per Video, Cost per Hour maintaining similar or better CTRs and AVDs Launch internal tools for thumbnail generation, performance forecasting, and metadata suggestions. Partner with AI/Tech/Product to drive automation and productivity improvement at scale. 4. Cross-Functional Execution & Influence Coordinate across Creative, Growth, Tech, and Sales teams to ensure alignment with lead-gen and brand goals. Collaborate with Product to run experiments and A/B tests on CTAs, landing pages, or viewer flows. Track dependencies and timelines across creator onboarding, campaign launches, and growth experiments. 5. Data-Driven Growth & Performance Reporting Build and manage dashboards to track KPIs: impressions, CTR, retention, watch time, channel velocity. Run cohort analysis to identify high-LTV audiences and optimize targeting via organic + paid. Deliver crisp reports and insights for CXO/CEO reviews and board presentations. 6. Research Understanding YT target audience better Planning products and PPMF strategies Planning better GTM strategies Competitor research and analysis Show more Show less
