Growth & Brand Lead

About Incresco

Incresco is a fast-growing tech consulting and product engineering company building large-scale systems across AI, SaaS, and enterprise platforms. Alongside consulting, we are also building Flinkk — an AI-powered business suite designed to help companies run smarter and more efficiently.

As we expand our digital footprint and product ecosystem, we’re investing heavily in growth, brand, and thought leadership. This role is central to that mission.

✅ Role Overview

We’re hiring a Growth & Brand Lead who can amplify both Incresco and Flinkk across digital channels.

This role blends:

• Brand storytelling
• Content strategy
• Lead generation (organic, value-driven)
• Founder marketing
• Community visibility
• GTM experiments

AI-native, tech-aware

You will work directly with the CEO to build a strong public presence, expand our audience, and drive top-of-funnel opportunities for both business lines.

✅ Key Responsibilities

1. Brand & Storytelling

• Build a clear, cohesive brand narrative for Incresco and Flinkk.
• Craft story-driven content that positions us as premium, tech-first, and execution-focused.
• Create founder-led content: posts, videos, insights, interviews, podcasts.
• Maintain messaging across social platforms, website, case studies, landing pages, and blogs.

2. Content & Audience Growth

• Build weekly/monthly content calendars and execute consistently.
• Publish high-quality content across LinkedIn, Twitter, YouTube, and blogs.
• Grow the founder’s personal brand (reach, engagements, collaborations, inbound).
• Develop content series that attract ideal clients, partners, and talent.

3. Lead Generation & Lead Magnets

• Create lead magnets (playbooks, guides, templates, case studies, toolkits).
• Build value-driven landing pages, gated assets, and nurturing flows.
• Support BD with high-quality inbound conversations.
• Run micro-experiments to learn what attracts the right ICP (industries, geographies, personas).
• Ideate partnerships, newsletters, community presence, and educational content that brings inbound leads naturally.

Note: This is not a performance marketing role. You are building organic top-of-funnel engines, not mass cold email or ads.

4. GTM Experiments

• Test messaging, positioning, and early GTM angles for Flinkk products.
• Support creation of case studies, demo content, product explainers, and feature stories.
• Analyze early traction and refine narrative accordingly.

5. Partnerships & Visibility

• Identify and secure podcast features, event appearances, and founder interviews.
• Identify communities, groups, and networks where Incresco/Flinkk should show up.
• Build external relationships that improve brand visibility and reputation.

6. Marketing Ops & Analytics

• Track content performance, reach, conversion metrics, and growth KPIs.
• Maintain weekly dashboards for leadership review.
• Continuously refine based on data and insights.

✅ What This Role Is NOT

You are not:

• A graphic designer
• A social media admin
• A performance marketer
• A sales rep
• A content factory writing generic posts

You are a strategic growth storyteller who blends creativity with systems thinking.

✅ Who You Are

• 2–4 years experience in Growth, Marketing, Brand, or Founder’s Office roles
• Strong storytelling and writing ability (short-form + long-form)
• Deep understanding of LinkedIn, Twitter, and modern digital attention
• Tech-aware and AI-first — you use ChatGPT, Perplexity, Claude, Notion AI, editors, automation, etc.
• Comfortable working closely with the founder
• Proactive, creative, resourceful, and highly organised
• Strong sense of ownership and ability to operate without hand-holding

✅ Bonus Skills

(Not mandatory, but a plus.)

• B2B SaaS or tech consulting experience
• Ability to edit short-form videos (Reels, Shorts, LinkedIn clips)
• SEO familiarity for blogs
• Community building experience
• Exposure to brand guidelines and messaging frameworks

✅ Why This Role Matters

You’re shaping how the world perceives Incresco and Flinkk.

Your work will directly drive:

• Brand visibility
• Founder authority
• Inbound leads
• Partnerships
• Early product adoption
• Talent attraction

You are building the growth engine of a future billion-dollar organisation.

✅ Compensation

Performance-driven structure (70:30 fixed : performance), with strong upside for measurable impact (growth outcomes, brand amplification, inbound leads).