Group Head – SEO

About Lyxel&Flamingo

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Explore more at www.lyxelandflamingo.com

Position Overview

Group Head – SEO

As part of the senior team, you will also play a pivotal role in shaping the future of our SEO capabilities, mentoring a high-performing team, and contributing to new business initiatives.

Key Responsibilities

Strategic Leadership

• Define and lead the SEO strategy across multiple client accounts
• Translate business goals into effective organic growth strategies tailored to each client
• Stay ahead of search trends, Google algorithm updates, and competitive landscapes

Client & Account Management

• Own end-to-end SEO planning, execution, and performance reporting for key accounts
• Act as the senior point of contact for clients on all SEO-related engagements
• Manage client communications, presentations, and performance reviews

Team Management & Development

• Lead, mentor, and grow the internal SEO team (associates, analysts, executives)
• Conduct regular training sessions to keep the team aligned with the latest SEO practices
• Drive a culture of curiosity, ownership, and continuous improvement

Execution & Technical Oversight

• Guide deep-dive SEO audits, keyword strategy, and technical recommendations
• Oversee implementation of on-page, off-page, and technical SEO initiatives
• Provide direction on content strategies and link-building programs (including outreach and guest posting)
• Collaborate with developers and product teams on site architecture, crawlability, and page performance

Tools & Analytics

• Lead the use of tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, etc.
• Analyze performance metrics, identify trends, and translate data into actionable strategies
• Contribute to CRO recommendations using tools like Hotjar, Microsoft Clarity, and more

What We’re Looking For

• 8+ years of hands-on SEO experience, including agency-side exposure
• Proven track record of leading successful SEO campaigns across various domains, including

  eCommerce, enterprise, and international SEO

• Strong understanding of

  technical SEO

• Excellent communication and client-facing skills (verbal and written)
• Deep knowledge of SEO tools and performance analytics platforms
• Demonstrated experience managing and mentoring SEO teams
• Bachelor's degree in a relevant field; technical background preferred

What You’ll Get

• A leadership role in a fast-growing digital agency with strong industry reputation
• An opportunity to shape the future of SEO practice across multiple high-impact brands
• A collaborative, creative, and agile environment
• Competitive salary and benefits
• A chance to work at the forefront of digital marketing innovation