Graphic Designer

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About Troovy

Troovy is on a mission to make healthy snacking fun, tasty, and accessible for kids and families. We’re India’s first clean-label kids’ food brand, backed by nutrition science and a taste children actually love. From chips to sauces to pasta, we’re reimagining what kids’ food can look like in India.

We’re a high-energy D2C brand scaling fast, and design is at the core of how we connect with parents and kids, whether it’s packaging that pops off shelves, campaigns that spark conversations, or digital stories that win hearts.

Role Overview

Graphic Designer at Troovy

Key Responsibilities

• Lead design development across

  digital (social media, ads, website, email)

  ,

  physical (packaging, retail POS, merch)

  , and

  experiential (events, activations)

  .
• Own and evolve Troovy’s visual identity, ensuring consistency across channels while pushing creative boundaries.
• Collaborate with Brand Marketing, and Creative teams to translate briefs into designs that are consumer-first and campaign-worthy.
• Adapt designs swiftly for multiple formats/platforms while maintaining quality and nuance.
• Balance strategic design thinking with hands-on execution; iterate and deliver.
• Keep a finger on design trends, kid/parent-centric communication, and D2C brand playbooks.

Experience & Skills

Must-have (2–4 years):

• Degree in Graphic Design, Visual Communication, or relevant field.
• Strong proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma.
• Demonstrated experience in

  packaging + digital brand design

  (portfolio is a must).
• Ability to juggle multiple projects and deadlines in a fast-paced environment.
• Sensitivity to color, typography, illustration, and layout that speaks to modern D2C consumers.

Good-to-have:

• FMCG or consumer brand experience.
• Motion design/animation skills (After Effects, Lottie, Canva motion).
• Photography or art direction exposure.

Culture Fit – Who You Are

• You see design as

  storytelling, not decoration

  ; every visual must connect emotionally and strategically.
• You thrive in

  fast-paced, high-growth environments

  where briefs change quickly and creative energy is high.
• You love

  collaboration

  but can also work independently, owning projects end-to-end.
• You’re

  curious, experimental, and trend-savvy

  , bringing fresh inspiration to the table
• You care about

  impact;

  you want your designs to do more than look pretty; they should drive awareness, engagement, and love for the brand.
• You’re excited to build

  India’s leading kids’ food brand

  with a team that values purpose, playfulness, and persistence.

What We Offer

• A chance to shape the visual identity of one of India’s most exciting D2C food brands.
• A creative-first, collaborative environment where your work is seen and celebrated.
• End-to-end exposure across D2C brand building, from digital performance ads to retail shelves.
• Flexibility and ownership with a young, driven team that believes in pushing boundaries.

How to Apply

sidhika@troovyfoods.com