Graphic Designer, E-commerce & Brand Assets

If you edit for runtime instead of engagement, rely solely on manual processes, or aren't experimenting with the latest AI tools, please do not apply.

Reporting To:

Location:

About TWC India Private Limited:

Gutsy

efficiency gained through AI and advanced digital techniques.

1. Video Production & Editing Excellence:

• High-Volume Editing:

  Execute fast-turnaround, high-volume video editing for social media platforms (Reels, Shorts, Stories, YouTube).

• Trend Integration:

  Quickly identify and implement current viral trends, audios, editing techniques (jump cuts, subtitles, visual effects), and storytelling formats to maximize organic reach and engagement.

• AI Tool Leverage:

  Actively identify and utilize

  AI-powered editing tools

  for tasks such as automated captioning, background removal, color correction, noise reduction, and potentially

  generative AI for background assets or quick visual enhancements

  , ensuring highly efficient production.

• Visual Enhancements & Overlays:

  Create engaging text overlays, lower-thirds, and basic informational graphics (using standard editing software features) that clearly and compellingly communicate complex health concepts.

• Platform Optimization:

  Ensure all video exports are optimized specifically for the unique aspect ratios, file sizes, and best practices of each platform (Instagram, YouTube, etc.).

• Founder Content:

  Take raw footage of the Founder and edit it into high-value, professional, and impactful assets for thought leadership and brand building.

2. Visual Strategy and Execution:

• Video Strategy Input:

  Contribute creative and technical insights to the content strategy team, helping ideate video concepts that are feasible, trendy, and aligned with marketing goals.

• Visual Storytelling:

  Use editing pace, sound design, and graphic placements to enhance the narrative and simplify scientific information into clear, digestible visual messages.

• Quality and Consistency:

  Maintain a high standard of final video output that adheres to brand guidelines while constantly innovating the look and feel of our moving assets.

3. Collaboration and Coordination:

• Internal Collaboration:

  Work seamlessly with the Content Strategist, Founder's Office, and the Nutrition Team to ensure videos are scientifically accurate, strategically timed, and creatively outstanding.

• Brief Management:

  Process clear and crisp video briefs and manage project timelines to deliver finished assets promptly.

• Asset Management:

  Organize and maintain a clean, accessible library of all raw footage, project files, and final video assets.

• Shooting Support (A Plus):

  Basic ability to handle camera equipment or shoot simple, high-quality mobile footage is a significant advantage.

• Experience:

  1-3 years

  of professional experience as a Video Editor, specifically focused on

  social media, digital marketing, or D2C video content

  .

• Technical Proficiency (MANDATORY):

  Expert knowledge and proven proficiency in

  Adobe Premiere Pro

  (or equivalent professional Non-Linear Editor). Demonstrated ability to work with and quickly adopt new

  AI-driven editing and generative tools.

• Portfolio:

  A strong portfolio demonstrating a keen understanding of current social video trends, excellent pacing, and high-quality final execution.

• Aesthetic & Storytelling:

  Strong sense of visual composition, sound design, and the ability to enhance narrative through editing choices.

• Mindset:

  Creative, agile, highly detail-oriented, and capable of working efficiently under tight deadlines with a relentless focus on creating content that drives engagement metrics.

• Education:

  Bachelor’s degree in Film, Video Production, Media, or a related field (preferred).

• Creative Autonomy:

  You will lead the video execution for a growing brand, defining its dynamic visual identity using cutting-edge tools.

• Direct Impact:

  Your edits will directly influence organic reach, engagement rates, and brand perception in a highly competitive digital landscape.

• Innovation Focus:

  Opportunity to be an early adopter and internal expert in leveraging AI to revolutionize content production workflows.

• Founder Collaboration:

  Work closely with the Founder and Nutrition experts, translating complex science into viral, trust-building video content.

• Growth Environment:

  Be part of a dynamic, supportive startup environment that rewards out-of-the-box thinking and high performance.