Government Sales - Assistant Vice President

About Aska Technologies

Aska Technologies, part of the Aska Group, is a leading provider of advanced lighting, power, and safety solutions to government and institutional clients across India. With a legacy of innovation and reliability, we work closely with central and state departments, PSUs, and defense organizations to deliver products that support critical infrastructure and emergency response needs.

Role Overview

The AVP – Government Sales will lead and expand Aska Technologies’ business in the Government and Institutional segment across India. The role requires deep understanding of government procurement processes, ability to drive tenders and rate contracts, build senior-level relationships, and manage a high-performing sales team.

Key Responsibilities

• Lead the

  government & PSU sales vertical

  for Aska Technologies across states and central departments.
• Identify and pursue business opportunities in

  tenders, GEM, rate contracts, and direct government projects

  .
• Develop and maintain strong relationships with

  bureaucrats, procurement heads, PSUs, and Government officials.

• Ensure effective coordination between sales, technical, and project execution teams to meet delivery commitments.
• Monitor market trends, competitor activities, and policy changes affecting B2G sales.
• Own the

  sales target, revenue forecasting, and pipeline management

  for government business.
• Guide and mentor regional sales teams; ensure adherence to compliance and documentation standards.
• Represent the company in government exhibitions, trade fairs, and industry forums.

Key Skills & Competencies

• In-depth knowledge of

  government procurement, GEM, tendering, and rate contract processes

  .
• Strong network within

  government departments, PSUs, and defense establishments

  .
• Proven ability to close large-value direct government deals.
• Excellent

  negotiation, communication, and relationship management

  skills.
• Strategic mindset with hands-on approach to execution.
• Leadership and team management capabilities.

Qualifications & Experience

• Graduate in Engineering / Business Management preferred.

• 15–20 years of experience

  in government or institutional sales; at least

  5 years in leadership role

  .
• Experience in

  lighting, power solutions, defense, safety, or mobility solutions

  preferred.
• Proven track record of achieving high-value government tenders or projects.

Send resume : career1@askagroup.com | 9266799595