Google AdWords PPC Manager

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About Us:

WorldBestTravel Ltd. is a leading UK-based travel agency specializing in international flights, holiday packages, and bespoke travel solutions. With over a decade of experience and a growing customer base, we are now looking to scale our online presence and sales through performance-driven PPC campaigns.

Job Summary:

Google AdWords PPC Manager

Key Responsibilities:

1. Campaign Strategy & Planning

·      Develop, implement, and manage Google Ads campaigns focused on flight, holiday, and package bookings.

·      Conduct keyword research specific to travel trends and destinations (UK to USA, Asia, Middle East, etc.).

·      Analyze competitors and market demand to refine bidding strategies and ad positioning.

2. Campaign Execution

·      Create and manage PPC campaigns across Search, Display, and YouTube platforms.

·      Write compelling, travel-focused ad copy that drives clicks and conversions.

·      Launch retargeting, dynamic remarketing, and customer match campaigns to re-engage potential travelers.

3. Budget Management

·      Plan and manage monthly PPC budgets ensuring optimal ROI.

·      Adjust bids and allocate budgets across campaigns to maximize effectiveness.

·      Monitor spend against booking revenue and adjust accordingly.

4. Performance Analysis & Optimization

·      Track KPIs such as CTR, CPC, conversion rate, ROAS, and cost per lead.

·      Perform A/B testing on ad creatives, keywords, and landing pages.

·      Regularly analyze campaign performance and produce detailed reports with actionable insights.

5. Conversion Tracking & Integrations

·      Set up and maintain accurate conversion tracking using Google Ads and Google Analytics (GA4).

·      Work with the tech team to ensure seamless landing page performance and tag implementation (GTM, UTM parameters).

6. Collaboration

·      Coordinate with sales, design, and content teams to ensure alignment with offers and seasonal campaigns.

·      Work closely with SEO and social media teams to align messaging and strategy.

7. Trend Monitoring

·      Stay up to date with Google Ads policy changes, travel industry trends, and user behavior shifts.

·      Suggest and test innovative ad formats and automation tools (e.g., Performance Max campaigns).

Preferred Skills & Experience:

·      3+ years managing PPC campaigns, ideally in the travel industry.

·      Google Ads Certification (Search, Display, or Video).

·      Strong knowledge of GA4, GTM, and keyword research tools.

·      Experience with CRM integration and call-tracking solutions.

·      Data-driven mindset with strong analytical and reporting skills.

Benefits:

• Competitive salary + performance-based bonuses
• Opportunity to work with a growing travel brand
• Flexible working hours
• Professional development support and certifications