Google Ads Specialist

ABOUT TRAVIYO Our vision is to organize the travel companies operation and associate them all into a single platform and make them travel professionals. A one-stop solution for travel professionals delivering technology, marketing, and mentorship to transform travel companies from offline to online. Our expertise area includes Travel Website Development, Travel CRM Software, Travel Portal Development, FD Portal Development, DMC Portal Development, and Digital Marketing Services. JOB DESCRIPTION   We are looking for a Paid Ads Specialist who has hand on experience in running paid campaigns along with SEO who is proficient in managing and optimizing paid advertising campaigns while also possessing a strong understanding of search engine optimization (SEO). The ideal candidate will be responsible for executing effective paid media strategies across platforms like Google Ads, Meta (Facebook & Instagram) Ads, LinkedIn Ads, and more, while ensuring synergy with organic search strategies for maximum visibility and ROI.   ROLES & RESPONSIBILITIES   ·      Develop, execute, and optimize paid advertising campaigns across multiple platforms (Google Ads, Facebook Ads, LinkedIn, etc.). ·      Conduct keyword research, audience segmentation, and competitive analysis to improve ad performance. ·      Monitor and analyze ad performance metrics, adjusting strategies to improve ROI and reduce cost-per-acquisition (CPA). ·      Collaborate with content and design teams to create compelling ad creatives and landing pages. ·      Implement A/B testing strategies to improve click-through rates (CTR) and conversions. ·      Utilize SEO best practices to enhance organic search performance alongside paid campaigns. ·      Conduct on-page and off-page SEO analysis to improve website rankings and drive organic traffic. ·      Stay up to date with industry trends, algorithm changes, and new advertising features to keep campaigns competitive. ·      Prepare and present performance reports with actionable insights and recommendations. ·      Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. ·      Instrument conversion points and optimize user funnels.     SKILLS REQUIRED   ·      Proven experience in managing paid advertising campaigns with a track record of success. ·      Strong knowledge of Google Ads, Meta Ads, LinkedIn Ads, and other PPC platforms. ·      Experience with SEO techniques, including on-page optimization, link building, and keyword research. ·      Proficiency in Google Analytics, Google Search Console, and other analytics tools. ·      Strong analytical skills with the ability to interpret data and adjust strategies accordingly. ·      Excellent communication and project management skills. ·      Ability to work independently and collaboratively in a fast-paced environment. ·      Certification in Google Ads and SEO-related tools is a plus.