Google Ads Specialist

You are seeking a skilled Google Ads Expert to oversee and enhance online advertising operations. Your main tasks will involve managing PPC strategies, analyzing keywords, and optimizing campaigns to enhance traffic and ROI. Your responsibilities will include creating and refining Google Ads campaigns across various platforms such as Search, Display, Shopping, and YouTube. You will need to conduct thorough keyword research to pinpoint target opportunities, craft compelling ad copy, and perform A/B testing. Efficient allocation of budgets to maximize performance, utilizing Google Analytics to track performance and report on key performance indicators (KPIs), and collaborating with teams to align campaigns with broader strategies will also be part of your role. Additionally, you will be responsible for communicating campaign results and insights to stakeholders. To excel in this role, you should possess at least 3 years of experience in managing Google Ads campaigns, a solid understanding of PPC concepts and tools, proficiency in conversion tracking and performance reporting, strong analytical and communication skills, and preferably hold a Google Ads certification.,