Google Ads Specialist

As a Google Ads Specialist at Digital Advantage, you will play a crucial role in strategizing, setting up, optimizing, and measuring Google Ad campaigns to meet the agreed KPIs of clients across various industries. You will be working closely with the Account Manager to understand client requirements and may also participate in client meetings to brainstorm and present innovative ideas. Key Responsibilities: - Strategise, set up, optimize, and measure various types of Google Ad campaigns (search, shopping, PMax, etc.) to achieve desired KPIs - Understand clients" products/services and business goals to target well-researched keywords and audiences - Conduct tests to identify the best-performing ads - Maintain reports to track performance for Account Managers and Clients - Stay updated on ad trends, Google Ads updates, and competitor performance Qualifications Required: - 2+ years of experience in Google Ads (Search, Display, PMax, Demand Generation, YouTube) - Proficiency in managing Google shopping campaigns and Merchant Center product feeds - Experience with GA4 and Google Tags Manager - Strong analytical skills to set up data measurement systems and analyze test results effectively - Ability to write compelling headlines and descriptions is a plus - Capability to handle multiple projects simultaneously and meet deadlines without compromising quality Digital Advantage is a dynamic performance marketing and growth consulting company dedicated to assisting brands in achieving remarkable growth through digital media. Based in Bengaluru, Karnataka, we offer a full-time position that provides opportunities for personal development, a supportive work environment, and challenging projects. Join our team to be at the forefront of creativity in performance marketing. Employment Type: Full-time (work from office) Location: Bengaluru, Karnataka,