Google Ads Specialist

As a Google Ads Specialist at our company, you will play a crucial role in managing and optimizing Google Ads campaigns to effectively reach our target audience. Your responsibilities will include: - Developing and overseeing Google Ads campaigns across various networks such as Search, Display, Shopping, Video, and App to maximize reach and engagement. - Identifying and selecting relevant keywords through thorough research to ensure campaign success. - Crafting compelling ad copy that resonates with users and encourages interaction and conversions. - Monitoring and analyzing campaign metrics such as CTR, CPC, and conversion rates to make data-driven optimizations. - Conducting A/B tests on ad creatives and landing pages to determine the most effective strategies for campaign success. - Allocating and managing advertising budgets efficiently to ensure cost-effective campaigns. - Collaborating closely with marketing teams, designers, and content creators to align advertising strategies with overall marketing goals. To excel in this role, you will need to meet the following qualifications: - Bachelor's degree in Marketing, Communications, or a related field is required for this position. - Possessing Google Ads certification is highly recommended to showcase your expertise in the field. - Strong analytical skills are essential to interpret data and optimize campaign performance effectively. - Technical proficiency in Google Ads, Google Analytics, and other digital marketing tools is necessary for success. - Excellent communication skills, both verbal and written, are vital to effectively convey strategies and results. - Adaptability and staying updated with the latest trends in digital advertising will help in maintaining successful campaigns. At our company, you will have the opportunity to work with a dynamic and collaborative team, access professional development and training resources, and be part of a supportive work environment that values innovation and creativity.,