Google Ads Specialist

Job Description

We're Hiring: Google Ads Specialist Location: Bengaluru, Karnataka, India (On-site) Employment Type: Full-Time Experience: 2 Years About the Role Are you passionate about digital marketing and adept at managing pay-per-click (PPC) campaigns? We're seeking a Google Ads Specialist to lead our online advertising efforts, driving targeted traffic and maximizing ROI through strategic campaign management. Key Responsibilities Campaign Management: Develop and oversee Google Ads campaigns across Search, Display, Shopping, Video, and App networks. Keyword Research: Identify and select relevant keywords to effectively reach our target audience. Ad Copywriting: Craft compelling ad copy that resonates with users and encourages engagement. Performance Analysis: Monitor and analyze campaign metrics (CTR, CPC, conversion rates) to optimize performance. A/B Testing: Conduct tests on ad creatives and landing pages to determine the most effective strategies. Budget Management: Allocate and manage advertising budgets to ensure cost-effective campaigns. Collaboration: Work closely with marketing teams, designers, and content creators to align advertising strategies with overall marketing goals. Required Skills & Qualifications Educational Background: Bachelor's degree in Marketing, Communications, or a related field. Certifications: Google Ads certification is highly recommended. Analytical Skills: Ability to interpret data and make informed decisions to optimize campaign performance. Technical Proficiency: Familiarity with Google Ads, Google Analytics, and other digital marketing tools. Communication Skills: Strong verbal and written communication skills to convey strategies and results effectively. Adaptability: Stay updated with the latest trends and changes in digital advertising to maintain effective campaigns. What We Offer Opportunity to work with a dynamic and collaborative team. Access to professional development and training resources. A supportive work environment that values innovation and creativity. Show more Show less