Google Ads Specialist

Experience

Key Skills :

About Role:

Lead ROI driven CPC and CPA based, Cost-effective, Google Ads Marketing Campaigns for different Indian and International Clients.

Responsibilities :

• End to end campaign management (From ideation to execution, monitoring, evaluating and optimizing campaign performance to generate results)
• Conduct keyword research, Maintain and monitor keyword bids, budget caps, impression share, quality score and other important account metrics
• Drive campaign optimizations via experiments new initiatives A/B testing ad formats, copies, bidding strategy, channel-spend-mix and more
• Campaign Analytics Measure and report performances of all marketing campaigns against goals
• Research and analyze competitor advertising strategy and tactics
• Collaborate with internal teams to create landing pages and optimize the user experiences
• Optimize the ad copy, landing pages for better results
• Analyse creative performance
• Budget management
• Brainstorm new and creative growth strategies in the digital space and then Plan, Execute and Measure experiments and conversion tests

Job Qualifications and Skill Sets :

• Proven 4-6 years of experience in Search Engine Marketing (SEM) and Paid Search (PPC)
• In-depth knowledge of Google Ads Search, Display, Discovery, Performance Max, UACs, Youtube Ads and Google Analytics
• Analytical approach + Data-Driven Thought Process + Optimization mindset
• The ability to think creatively, own things and work independently in a fast-paced environment
• A start-up mentality with a bias to action and the ability to flex in a fast-paced environment
• Competency in Excel and PowerPoint for analysis presentations
• Excellent communication skills and problem-solving abilities

Previous Experience :

• Experience in running large scale App Install campaigns
• Exposure and experience to lead marketing in the Middle East, International Markets
• SEO On-Page and Off-Page SEO optimization levers
• Experience with Analytics and Attribution platforms like Branch, CleverTap
• Experience with Ad-Exchanges like Vserv, Komli, Tyroo, Affle, Resultrix
• Experience with DSPs like DV-360, In-Mobi, Revx
• Experience with content platforms like Taboola, Outbrain
• Experience with re-marketing platforms like Criteo, Adroll