Google Ads Specialist
Key Responsibilities:
Google Ads Campaign Management:
- Set up, manage, and optimize Google Search campaigns with focus on keyword strategy, bidding, and ad copy performance
- Create and manage Google Shopping campaigns including product feed optimization and bid strategy
- Build and optimize Google Display Network (GDN) campaigns for brand awareness and retargeting
- Develop and manage YouTube advertising campaigns including in-stream, discovery, and bumper ads
- Implement remarketing strategies across Google Display Network and YouTube
- Manage campaign budgets and bid strategies (Manual CPC, Smart Bidding, Target CPA, Target ROAS) to achieve KPIs
Campaign Optimization & Testing:
- Monitor daily campaign performance metrics (CPC, CPM, CTR, CPA, ROAS, conversion rate, impression share)
- Conduct continuous A/B testing on ad copy, headlines, descriptions, extensions, and landing pages
- Perform keyword research, competitive analysis, and audience research to identify growth opportunities
- Identify negative keywords and implement keyword management strategies
- Optimize Quality Score through ad relevance, landing page experience, and expected CTR improvements
- Test new campaign types and bidding strategies to improve performance
Technical & Tracking Implementation:
- Set up and configure Google Tag Manager (GTM) for proper conversion tracking and event measurement
- Implement Google Conversion Tracking pixels and verify tracking accuracy
- Configure Google Analytics 4 integration with Google Ads for enhanced reporting and attribution
- Set up dynamic remarketing audiences and custom audiences for campaign targeting
- Troubleshoot tracking issues and ensure data accuracy across all platforms
Analytics & Reporting:
- Create comprehensive performance dashboards and reports using Google Ads data
- Analyze campaign performance data and provide actionable insights to stakeholders
- Track key metrics (ROI, ROAS, CPA, CAC, LTV) and report against targets
- Identify trends, patterns, and opportunities for optimization
- Document campaign learnings and best practices
- Present performance reviews with recommendations for improvement
Collaboration & Strategy:
- Partner with marketing teams on campaign strategy and alignment with business goals
- Collaborate with creative teams to develop high-performing ad copy and creatives
- Work with web development and UX teams on landing page optimization
- Coordinate with product and sales teams on campaign requirements and lead quality standards
- Stay updated on Google Ads platform updates, new features, and algorithm changes
Growth & Innovation:
- Research and test new Google Ads features (Performance Max, Demand Gen, etc.)
- Explore advanced audience targeting capabilities and bidding innovations
- Benchmark campaign performance against industry standards
- Identify opportunities to expand campaigns and test new keywords, audiences, and channels
Required Qualifications:
- Experience: 2–4 years of hands-on experience managing Google Ads campaigns at scale
- Platform Expertise: Advanced proficiency with Google Ads (Search, Display, Shopping, YouTube campaigns); able to independently manage campaigns from setup to optimization
Certification:
Google Ads Certification
(currently active/valid)
- Technical Skills: Proficiency with Google Analytics 4, Google Tag Manager, and conversion tracking setup
- Keyword Research: Strong understanding of keyword strategy, match types, and negative keyword management
- Bidding Strategy: Experience with multiple bidding strategies (Manual CPC, Smart Bidding, Target CPA, Target ROAS, Maximize Conversions)
- Analytics Mindset: Strong data literacy with ability to analyze metrics, identify trends, and make data-driven optimization decisions
- Attention to Detail: Meticulous approach to campaign setup, QA, and data accuracy
- Communication: Excellent written and verbal communication skills with ability to explain technical concepts clearly
- Excel/Google Sheets: Proficiency in spreadsheets for data analysis and reporting.
Google Ads, Google Ads Management, Google Search Ads, Google Display Network, YouTube Ads ,Google Analytics 4, Google Tag Manager, Conversion Tracking, Performance Marketing, Paid Search, Digital Advertising, Campaign Optimization, A/B Testing, Bid Strategy Management, SEM (Search Engine Marketing), PPC (Pay-Per-Click), ROAS, CPA, CTR, Conversion Rate, Quality Score, Remarketing, Display Advertising, Shopping Campaigns.
