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On-site

Job Type

Full Time

Job Description

About us

Genix Entertainment is a leading digital marketing agency helping Indian brands grow through innovative campaigns, data-driven strategies, and creative storytelling. We collaborate with clients across diverse industries — including entertainment venues, e-commerce brands, healthcare clinics, and travel companies — to deliver measurable results and audience engagement.

Key Responsibilities

  • Plan, Execute & Optimize Google Ads Campaigns:

    Manage end-to-end campaigns across

    Search, Display, and YouTube

    , ensuring strong ROI and performance.
  • Audience & Keyword Research:

    Conduct in-depth research to identify high-intent keywords and audiences that drive relevant traffic.
  • A/B Testing:

    Continuously test creatives, ad copy, and targeting strategies to maximize efficiency and conversions.
  • Monitor Performance & Budgeting:

    Track and optimize key performance metrics such as

    ROAS, CTR, CPC, and CPA

    to ensure efficient budget allocation.
  • Data Analysis & Reporting:

    Regularly analyze performance data and present actionable insights to clients and internal teams.
  • Stay Ahead of Trends:

    Stay updated with the latest Google Ads features, algorithm changes, and best practices.
  • Collaborate Across Teams:

    Work closely with creative and content teams to ensure ad messaging and visuals align with campaign goals.

Requirements

  • Proven hands-on experience managing

    Google Ads campaigns

    (Search, Display, YouTube).
  • Strong knowledge of

    Google Analytics

    ,

    Google Tag Manager

    , and

    conversion tracking

    setups.
  • Deep understanding of campaign metrics including

    ROAS, CPC, CTR, and CPA

    .
  • Experience in

    scaling campaigns

    and managing substantial ad budgets.
  • Strong analytical and problem-solving skills with a data-driven mindset.
  • Excellent communication skills for reporting and collaboration.

What You'll Gain

  • Advanced knowledge of

    Google Ads strategies

    , budget optimization, and audience targeting.
  • Hands-on experience managing and scaling

    high-budget campaigns

    across platforms.
  • In-depth understanding of

    performance analytics

    and data-led decision-making.
  • Exposure to

    real-time, high-impact marketing campaigns

    that drive measurable business growth.


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