Google Ads Expert

3 - 8 years

6 - 12 Lacs

Posted:1 day ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

 
  • Shop LC (USA)

    Live broadcasts to 60M+ homes

    with a strong e-commerce presence.
  • TJC, UK

    Reaches 27M+ homes

    through TV and digital platforms.
  • Shop LC Germany

    Broadcasts to 40M+ homes

    , expanding VGL s European market presence.
  • Ideal World (UK)

    Acquired in

    2023

    , a leading UK

    teleshopping digital sales platform

    .
  • Mindful Souls

    Acquired in

    2023

    , a fast-growing

    subscription-based e-commerce brand

    focused on spiritual and wellness products.

Social Impact ESG Initiatives

  • Your Purchase Feeds

    VGL s flagship

    one-for-one meal program

    has provided

    99M+ meals

    to schoolchildren in India, the US, and the UK.
  • Employee Volunteering

    Encourages employees to

    donate two hours monthly

    for charitable activities.
  • Sustainability Commitment

    Focused on

    renewable energy, waste reduction, and green initiatives

    .
  • IGBC Award Winner

    Recognized for excellence in

    green built environments

    at its Jaipur SEZ unit.
  • Assigned a

    Combined ESG Rating 72 (Strong)

    from ICRA ESG Ratings Limited

Talent Culture

  • Humanocracy Micro-Enterprises

    VGL fosters a

    decentralized, empowered work culture

    , enabling

    small, agile teams

    to drive innovation and ownership.
  • Talent Density Meritocracy

    Prioritizing

    high-performance teams, rewarding talent, and a culture of excellence

    .
  • GPTW Certified

    Recognized as a

    Great Place to Work

    across India, the US, the UK, and China.

Recognition Achievements

  • Top Exporter Award

    Honored by GJEPC for being

    India s largest exporter of silver and colored gemstones

    .
  • Operational Excellence

    A strong track record in

    value-driven retail and customer-centric growth

    .

Job Overview:

This is a hands-on-role comprising day-to-day delivery of paid media strategies across ShopLC. com, primarily Shopping but also search, remarketing and programmatic display. Working with the Head of Digital Marketing (Google), and other key managers you will own the PPC strategy and execution.
You will have a pivotal role in one of the business most exciting and fast-growing departments, assisting a digital transformation that will has the potential for a profound effect on the entire business.

Roles and Responsibilities:

  • Plan and optimise paid shopping/search/display campaigns for the business.
  • Research create target keywords.
  • Write relevant ad copies, ensuring effective campaign and keyword structure.
  • Analyse build audience list for various remarketing campaigns including search display.
  • Manage optimise campaigns using a combination of bid and budget management, structural, keywords and ad text optimisation.
  • Optimise and A/B test different type of campaigns and other elements like audience, ad copies and creatives, landing pages.
  • Contribute to and execute strategic growth plans.
  • Provide analysis and manage activity to improve campaign performance.
  • Responsible for monitoring, tracking and producing accurate and timely reports.
  • Manage on page, off site and technical optimisation required for your PPC optimisation strategy.

Skills:

  • Constantly reviewing success and look for improvements to campaigns.
  • A great problem-solving mentality that s able to overcome obstacles and find solutions.
  • An ambitious, energetic self-starter.
  • Up for a challenge and ready to deal with the fast-paced, ever-changing nature of an Ecommerce business.
  • Takes responsibility and initiative for actions, projects and people.

Qualifications and Experience:

  • MBA degree is must.
  • Minimum 3 years experience actively managing Google Ads accounts
  • Strong experience in Google Shopping Merchant Center
  • Ideally holding a Google AdWords Certification
  • Ecommerce Exposure is must
  • Strong Excel skills
  • Strong Knowledge of Google Analytics
  • Good written and verbal communication skills

The Perks:

The Great responsibility.
A fun-life balance. Culture of openness and flexibility allows employees to keep growing and gravitating to roles that fit their talents and passions. Attractive financial package for top talent.

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