Google Ads Expert

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About the Role

We’re looking for a result-oriented Google Ads Expert who can plan, execute, and optimize paid ad campaigns to generate high-quality leads. The ideal candidate will have hands-on experience in managing Google Ads for B2B industries and a strong understanding of campaign analytics, conversion optimization, and ROI tracking.

Key Responsibilities :

Campaign Strategy & Setup

• Plan, create, and manage Google Ads campaigns for lead generation (Search, Display, Remarketing).
• Perform keyword research, audience segmentation, and competitor analysis.
• Write engaging ad copies aligned with the brand tone. 

Optimization & Performance Tracking

• Monitor daily performance and optimize for better CTR, CPC, and conversions.
• Refine landing pages, ad extensions, and keyword match types for higher ROI.
• Conduct A/B testing for ads, creatives, and CTAs.

Analytics & Reporting

• Track leads and conversions using Analytics, Tag Manager, and CRM.
• Generate weekly and monthly reports with insights on cost per lead and trends.
• Provide actionable recommendations for campaign improvement.

Collaboration & Coordination

• Align campaigns with marketing and sales objectives.
• Work with design and content teams for ad creatives.
• Suggest new strategies and manage ad budgets efficiently. 

Requirements

• 2–4 years of proven experience in running lead generation campaigns via Google Ads.
• Strong command of Google Ads Manager, Analytics, Tag Manager, and Conversion Tracking.
• Experience in B2B campaigns (preferably industrial, certification, or consulting sectors).
• Excellent analytical, reporting, and communication skills.
• Google Ads Certification (preferred).
• Bachelor’s degree in Marketing, Business, or related field. 

What We Offer

• Opportunity to work with a growing brand in global certification and compliance.
• Exposure to campaigns across India, GCC, and international markets.
• Growth-driven culture with creative freedom and strategy ownership.
• Collaboration with dynamic teams driving global market access