Google Ads Expert

About VGL Group

Vaibhav Global Limited (VGL) is a leading electronic retailer of jewelry and lifestyle products. In FY 2023-24, VGL reported a turnover of ~$365 million and employs 4,000+ people globally, with 3,000+ based in Jaipur, India.

Multi-Channel Presence

VGL reaches a broad audience through its TV, e-commerce, and digital retail platforms:

• Shop LC (USA) – Live broadcasts to 60M+ homes with a strong e-commerce presence.
• TJC, UK – Reaches 27M+ homes through TV and digital platforms.
• Shop LC Germany – Broadcasts to 40M+ homes, expanding VGL’s European market presence.
• Ideal World (UK) – Acquired in 2023, a leading UK teleshopping & digital sales platform.
• Mindful Souls – Acquired in 2023, a fast-growing subscription-based e-commerce brand focused on spiritual and wellness products.

Social Impact & ESG Initiatives

• Your Purchase Feeds… – VGL’s flagship one-for-one meal program has provided 99M+ meals to schoolchildren in India, the US, and the UK.
• Employee Volunteering – Encourages employees to donate two hours monthly for charitable activities.
• Sustainability Commitment – Focused on renewable energy, waste reduction, and green initiatives.
• IGBC Award Winner – Recognized for excellence in green built environments at its Jaipur SEZ unit.
• Assigned a ‘Combined ESG Rating 72 (Strong)’ from ICRA ESG Ratings Limited

Talent & Culture

• Humanocracy & Micro-Enterprises – VGL fosters a decentralized, empowered work culture, enabling small, agile teams to drive innovation and ownership.
• Talent Density & Meritocracy – Prioritizing high-performance teams, rewarding talent, and a culture of excellence.
• GPTW Certified – Recognized as a Great Place to Work across India, the US, the UK, and China.

Recognition & Achievements

• Top Exporter Award – Honored by GJEPC for being India’s largest exporter of silver and colored gemstones.
• Operational Excellence – A strong track record in value-driven retail and customer-centric growth.

Job Overview:

This is a ‘hands-on-role’ comprising day-to-day delivery of paid media strategies across ShopLC.com, primarily Shopping but also search, remarketing and programmatic display. Working with the Head of Digital Marketing (Google), and other key managers you will own the PPC strategy and execution.

You will have a pivotal role in one of the business’ most exciting and fast-growing departments, assisting a digital transformation that will has the potential for a profound effect on the entire business.

Roles and Responsibilities:

• Plan and optimise paid shopping/search/display campaigns for the business.
• Research & create target keywords.
• Write relevant ad copies, ensuring effective campaign and keyword structure.
• Analyse & build audience list for various remarketing campaigns including search & display.
• Manage & optimise campaigns using a combination of bid and budget management, structural, keywords and ad text optimisation.
• Optimise and A/B test different type of campaigns and other elements like audience, ad copies and creatives, landing pages.
• Contribute to and execute strategic growth plans.
• Provide analysis and manage activity to improve campaign performance.
• Responsible for monitoring, tracking and producing accurate and timely reports.
• Manage on page, off site and technical optimisation required for your PPC optimisation strategy.

Skills:

• Constantly reviewing success and look for improvements to campaigns.
• A great problem-solving mentality that’s able to overcome obstacles and find solutions.
• An ambitious, energetic self-starter.
• Up for a challenge and ready to deal with the fast-paced, ever-changing nature of an Ecommerce business.
• Takes responsibility and initiative for actions, projects and people.

Qualifications and Experience:

• MBA degree is must.
• Minimum 3 years’ experience actively managing Google Ads accounts
• Strong experience in Google Shopping & Merchant Center
• Ideally holding a Google AdWords Certification
• Ecommerce Exposure is must
• Strong Excel skills
• Strong Knowledge of Google Analytics
• Good written and verbal communication skills

The Perks:

• The Great responsibility.
• A fun-life balance.
• Culture of openness and flexibility allows employees to keep growing and gravitating to roles that fit their talents and passions.
• Attractive financial package for top talent.