MagicWorks

This is a full-time on-site role for a PPC / Google Ads Specialist at MagicWorks IT Solutions Pvt. Ltd. Role & responsibilities Search engine Marketing Lead generation, E- com sales generation, brand awareness campaigns. Web Analytics and Online Marketing experience Strong communication skills Ability to analyse and interpret data for decision-making Experience with PPC platforms like Google Ads, Meta Ads, LinkedIn Ads and Bing Ads Able to handle 3 to 5 clients international and domestic. Google Analytics and AdWords certification is a plus Explore new ways of/ Trends in Digital Marketing Preferred candidate profile Must possess strong communication, presentation, and negotiation skills Must be familiar with analysing statistics and formulating sales data Must be a highly organized, detail-oriented self-starter who is willing to work independently as well as in a team environment Knowledge of advertising sales or sales promotions Knowledge of online marketing 1-3 years of experience in digital marketing environment. Strong understanding of Google Ads, Google Analytics, PPC Excellent written and verbal communication skills Strong analytical and problem-solving skills Bachelors degree or Masters degree in marketing, communications, or a related field (preferred)

Preferred candidate profile 5+ years of professional writing experience, with a strong portfolio of long-form, thought leadership, and SEO contentideally in the domains of psychology, leadership, HR, or workplace well-being. Deep subject matter fluency in organizational psychology, employee experience, and workplace culture. Educational background in psychology, organizational behavior, or related field. MBA or equivalent strategic thinking capability is a strong plus. Experience working in or writing for B2B audiences, especially HR leaders, executives, and decision-makers. Comfortable distilling complex research and frameworks into engaging and accessible narratives. Strong understanding of SEO best practices and keyword-driven content strategy. Self-directed, detail-oriented, and able to thrive in a fast-paced startup environment. Passion for helping individuals and organizations flourish through science-backed practices. Bonus: Experience working with AI writing tools, podcast content repurposing, and/or LinkedIn growth strategies.

Responsibilities: Handle outbound and inbound calls, promote products or services, generate leads, follow up with prospects, maintain call records, ensure excellent customer service to meet sales and communication targets.

Job Responsibilities: Contacting Leads : Initiate outbound calls to potential leads generated through various channels such as marketing campaigns, website inquiries, or referrals. Lead Verification : Verify the authenticity and accuracy of leads by confirming contact information, educational interests, and other relevant details. Data Entry and Management : Record all interactions and updates in the excel sheet or CRM (Customer Relationship Management) system accurately and promptly. Follow-Up Calls : Conduct follow-up calls with leads to nurture them through the enrolment process, address any queries or concerns they may have, and encourage them to take the next steps. Information Dissemination : Provide detailed information about the educational programs, courses, admission requirements, fees, and other relevant aspects to potential leads. Building Rapport : Build rapport and establish a positive relationship with leads to enhance their trust and confidence in the educational institution. Handling Objections : Address objections and concerns raised by leads effectively, providing appropriate solutions or information to alleviate doubts and objections. Appointment Setting : Schedule appointments for prospective students with admissions counsellors or other relevant personnel as required. Meeting Targets : Meet or exceed daily, weekly, and monthly targets for lead verification, follow-up calls, and conversion rates. Team Collaboration : Collaborate with other team members such as admissions counsellors, marketing professionals, and administrative staff to ensure a seamless enrolment process for prospective students. Feedback Provision : Provide feedback to the management regarding the quality of leads, effectiveness of communication strategies, and any areas for improvement in the lead verification process. Adherence to Guidelines : Adhere to the organizations guidelines, policies, and compliance standards during all interactions with leads. Continuous Learning : Stay updated with information about the educational institution, its programs, industry trends, and best practices in tele calling and lead verification. Handling Objections : Address objections and concerns raised by leads effectively, providing appropriate solutions or information to alleviate doubts and objections. Maintaining Professionalism : Maintain a professional demeanour at all times, exhibiting patience, empathy, and excellent communication skills in interactions with leads. Documentation and Reporting : Prepare and submit regular reports on lead verification activities, conversion rates, and key performance indicators to the management team

Apply on link - https://magicworksitsolutions.com/wordpress-website-developer/ * Develop custom WordPress websites using plugins, core PHP/MYSQL, HTML and CSS * Ensure website security through best practices.

Role & responsibilities Role & responsibilities 1. Strategy Development and Execution Develop Digital Marketing Strategies Campaign Management Budget Management 2. Content Creation and Optimization Content Strategy: Develop content strategies that align with marketing goals and target audience needs. Content Creation: Oversee the creation of engaging and relevant content for websites, blogs, social media, and email campaigns. SEO Optimization: Ensure all content is optimized for search engines to increase organic traffic. 3. Social Media Management Platform Management: Manage the company's presence on social media platforms, including content planning and posting. Community Engagement: Engage with followers, respond to comments and messages, and monitor online reviews and feedback. Social Media Advertising: Create and manage social media ad campaigns to increase brand awareness and drive conversions. 4. Analytics and Reporting Performance Tracking Reporting Data-Driven Decisions 5. Collaboration and Coordination Team Collaboration Cross-Departmental Coordination External Partners 6. Customer Relationship Management (CRM) Database Management Lead Generation and Nurturing 7. Innovation and Trend Monitoring Stay Updated: Keep abreast of the latest trends and best practices in digital marketing. Experimentation: Test new marketing techniques and strategies to improve campaign effectiveness. 8. Compliance and Ethics Regulatory Compliance: Ensure all marketing activities comply with relevant laws and regulations. Ethical Practices: Promote ethical marketing practices and maintain the company's reputation. Preferred candidate profile Must possess strong communication, presentation, and negotiation skills Must be familiar with analysing statistics and formulating sales data Must be a highly organized, detail-oriented self-starter who is willing to work independently as well as in a team environment Knowledge of advertising sales or sales promotions Knowledge of online marketing Minimum 3 years of experience in digital marketing environment. Strong understanding of Google Ads, Google Analytics, SEO, PPC, email marketing, and social media Excellent written and verbal communication skills Strong analytical and problem-solving skills Bachelors degree or Masters degree in marketing, communications, or a related field (preferred)

We are seeking a highly organized, proactive, and trustworthy Personal Assistant (PA) to the Director . The ideal candidate will provide comprehensive administrative and personal support, manage schedules, coordinate communication, and ensure seamless day-to-day functioning of the Directors office. This role requires a high level of discretion, attention to detail, and the ability to handle sensitive information with the utmost confidentiality. Role & responsibilities Acting as a first point of contact for callers, dealing with emails and phone calls by responding, passing on messages or highlighting them for their managers attention Manage and maintain the Directors calendar, including scheduling appointments, meetings, and travel itineraries. Coordinate internal and external meetings, ensuring all necessary arrangements are made in advance. Act as a liaison between the Director and internal teams, clients, partners, and other stakeholders. Prepare reports, presentations, correspondence, and other documentation as required. Organize and maintain files and records, both physical and digital. Handle confidential documents and information with discretion. Accompany the Director to meetings or events when required and take minutes or follow-ups. Manage personal tasks or errands as assigned by the Director (e.g., bookings, reminders, personal purchases). Track tasks, deadlines, and ensure timely follow-up on deliverables. Screen phone calls, emails, and inquiries, and respond or delegate as appropriate. Assist with office-related administrative duties, when necessary. Preferred candidate profile Bachelor's degree in Business Administration, Management, or a related field preferred. Proven experience as a Personal Assistant, Executive Assistant, or in a similar administrative role. Excellent verbal and written communication skills. Strong organizational and time management skills. Ability to multitask and prioritize under pressure. High level of professionalism and discretion. Proficient in MS Office (Word, Excel, PowerPoint, Outlook) and basic tech tools. Flexible and adaptable to changing priorities. Strong interpersonal skills and a positive attitude.

We are seeking a highly organized, proactive, and trustworthy Personal Assistant (PA) to the Director . The ideal candidate will provide comprehensive administrative and personal support, manage schedules, coordinate communication, and ensure seamless day-to-day functioning of the Directors office. This role requires a high level of discretion, attention to detail, and the ability to handle sensitive information with the utmost confidentiality. Role & responsibilities Acting as a first point of contact for callers, dealing with emails and phone calls by responding, passing on messages or highlighting them for their managers attention Manage and maintain the Directors calendar, including scheduling appointments, meetings, and travel itineraries. Coordinate internal and external meetings, ensuring all necessary arrangements are made in advance. Act as a liaison between the Director and internal teams, clients, partners, and other stakeholders. Prepare reports, presentations, correspondence, and other documentation as required. Organize and maintain files and records, both physical and digital. Handle confidential documents and information with discretion. Accompany the Director to meetings or events when required and take minutes or follow-ups. Manage personal tasks or errands as assigned by the Director (e.g., bookings, reminders, personal purchases). Track tasks, deadlines, and ensure timely follow-up on deliverables. Screen phone calls, emails, and inquiries, and respond or delegate as appropriate. Assist with office-related administrative duties, when necessary. Preferred candidate profile Bachelor's degree in Business Administration, Management, or a related field preferred. Proven experience as a Personal Assistant, Executive Assistant, or in a similar administrative role. Excellent verbal and written communication skills. Strong organizational and time management skills. Ability to multitask and prioritize under pressure. High level of professionalism and discretion. Proficient in MS Office (Word, Excel, PowerPoint, Outlook) and basic tech tools. Flexible and adaptable to changing priorities. Strong interpersonal skills and a positive attitude.

Role & responsibilities New Business Development & Lead Generation: Proactively identify and research potential clients within target industries in Pune and across India, utilizing various prospecting tools and techniques. Generate new leads through cold calling, email outreach, networking events, industry conferences, and leveraging professional platforms like LinkedIn. Qualify leads to assess their needs, budget, and decision-making process. Build and maintain a robust sales pipeline to consistently meet and exceed monthly/quarterly sales targets. Client Needs Analysis & Solution Pitching: Conduct in-depth discovery calls and meetings with prospective clients to understand their business objectives, challenges, and current marketing efforts. Articulate the value proposition of our agency's digital marketing services (e.g., SEO, PPC, Social Media Marketing, Content Marketing, Web Design & Development, Email Marketing, Analytics, E-commerce solutions, etc.) in a clear, compelling, and client-centric manner. Develop customized proposals and presentations that align our services with the client's specific needs and demonstrate a clear ROI. Negotiation & Closing: Effectively negotiate terms, pricing, and contracts to close deals, ensuring profitability and mutual satisfaction. Overcome objections and rejections professionally and persistently. Manage the full sales cycle from initial contact to close. Relationship Management: Build strong, trust-based relationships with key decision-makers within client organizations. Ensure a smooth transition of new clients to the account management or project delivery teams post-sale. Act as a point of contact for initial client queries and escalations until fully onboarded. Market Intelligence & Reporting: Stay informed about industry trends, competitor activities, and market conditions in the digital marketing space, particularly within India. Maintain accurate and up-to-date records of all sales activities, client interactions, and pipeline status in the CRM system (e.g., HubSpot, Salesforce). Prepare and present regular sales reports and forecasts to the Sales Manager. Collaboration: Collaborate closely with the marketing team to align sales efforts with marketing campaigns and generate qualified leads. Work with the delivery teams (e.g., SEO specialists, content writers, designers) to ensure proposals are realistic and deliverable. Preferred candidate profile Excellent communication, presentation, and interpersonal skills (English and Marathi/Hindi fluency preferred given the Pune location). Strong negotiation and persuasion abilities. Proficiency in using CRM software (e.g., HubSpot, Salesforce) for lead management and sales tracking. In-depth knowledge of various digital marketing channels (SEO, PPC, Social Media, Content Marketing, Web Development, etc.) and their business applications. Results-oriented with a strong work ethic and a proactive approach. Ability to work independently and manage multiple priorities effectively. Adaptable and quick learner, especially regarding new digital marketing trends and tools. Preferred Attributes: Experience selling to specific industries relevant to our agency's niche. Established network of contacts in the Pune/Maharashtra business community. Certifications in Google Ads, Google Analytics, or other relevant digital marketing platforms.

Role & responsibilities Search engine Marketing, social media marketing. Lead generation, E- com sales generation, brand awareness campaigns. Web Analytics and Online Marketing experience Strong communication skills Ability to analyze and interpret data for decision-making Experience with PPC platforms like Google Ads, Meta Ads, LinkedIn Ads and Bing Ads Able to handle 3 to 5 clients international and domestic. Google Analytics and AdWords certification is a plus Explore new ways of/ Trends in Digital Marketing Preferred candidate profile Must possess strong communication, presentation, and negotiation skills Must be familiar with analysing statistics and formulating sales data Must be a highly organized, detail-oriented self-starter who is willing to work independently as well as in a team environment Knowledge of advertising sales or sales promotions Knowledge of online marketing 1-3 years of experience in digital marketing environment. Strong understanding of Google Ads, Google Analytics, SEO, PPC, email marketing, and social media Excellent written and verbal communication skills Strong analytical and problem-solving skills Bachelors degree or Masters degree in marketing, communications, or a related field (preferred)

Role & responsibilities 1. Google Ads Strategy & Execution Develop and execute high-level Google Ads strategies for scaling campaigns. Manage and optimize large-budget campaigns across Search, Display, YouTube, Performance Max, and Shopping Ads . Implement advanced audience targeting , including first-party data, remarketing, and lookalike audiences. Utilize AI-driven bidding strategies and automation to enhance ad performance. 2. Performance Optimization & Scaling Continuously analyze campaign data to improve CTR, Quality Score, and Conversion Rates. A/B test ad creatives, copy, bidding strategies, and landing pages to maximize ROI. Scale campaigns effectively without compromising cost efficiency. Identify and leverage new growth opportunities within Google Ads. 3. Advanced Tracking & Analytics Set up and manage Google Tag Manager, Google Analytics 4 (GA4), and conversion tracking . Implement and optimize Enhanced Conversions and Offline Conversion Tracking . Generate detailed reports on key KPIs, providing insights and recommendations for growth. 4. Automation & AI-Driven Strategies Leverage scripts, rules, and API integrations to automate campaign management. Optimize Performance Max campaigns using AI-driven insights. Develop dynamic ad creatives using automation and feed-based strategies. 5. Cross-Channel Growth & Integration Coordinate Google Ads with Facebook Ads, TikTok Ads, LinkedIn Ads , and other digital platforms for cohesive marketing strategies. Work closely with the content, design, and development teams to optimize landing pages for conversions. Monitor competition and industry trends to stay ahead of the curve. Preferred candidate profile Proven success in scaling campaigns beyond six and seven figures in ad spend . Strong analytical skills and experience with GA4, Google Tag Manager, and Data Studio . Deep understanding of bidding strategies, Quality Score, and conversion optimization . Experience with Performance Max, Shopping Ads, and AI-driven campaign automation . Familiarity with Google Ads scripts, API integrations, and automation tools . Strong proficiency in A/B testing, audience segmentation, and CRO (Conversion Rate Optimization) . Excellent communication skills and ability to collaborate with cross-functional teams. Google Ads Certifications (Search, Display, Video, Shopping, etc.). Experience with eCommerce, SaaS, or lead generation scaling strategies . Knowledge of Python or JavaScript for Google Ads automation is a plus.

Role & responsibilities 1. Strategy Development and Execution Develop Digital Marketing Strategies : Create comprehensive marketing plans to achieve business objectives. Campaign Management : Plan, execute, and oversee various marketing campaigns across multiple digital channels such as Google Ads, SEO, PPC, social media, email, and content marketing. Budget Management : Allocate and manage the marketing budget effectively to maximize ROI. 2. Content Creation and Optimization Content Strategy : Develop content strategies that align with marketing goals and target audience needs. Content Creation : Oversee the creation of engaging and relevant content for websites, blogs, social media, and email campaigns. SEO Optimization : Ensure all content is optimized for search engines to increase organic traffic. 3. Social Media Management Platform Management : Manage the company's presence on social media platforms, including content planning and posting. Community Engagement : Engage with followers, respond to comments and messages, and monitor online reviews and feedback. Social Media Advertising : Create and manage social media ad campaigns to increase brand awareness and drive conversions. 4. Analytics and Reporting Performance Tracking : Monitor and analyze the performance of marketing campaigns using tools like Google Analytics, social media insights, and other analytics software. Reporting : Prepare regular reports on campaign performance, website traffic, and other key metrics to share with stakeholders. Data-Driven Decisions : Use data insights to make informed decisions and optimize marketing strategies. 5. Collaboration and Coordination Team Collaboration : Work closely with the marketing team, including designers, writers, and other specialists, to execute campaigns. Cross-Departmental Coordination : Collaborate with sales, product, and other departments to align marketing efforts with overall business goals. External Partners : Manage relationships with external vendors, agencies, and partners as needed. 6. Customer Relationship Management (CRM) Database Management : Manage and utilize the companys CRM system to track customer interactions and data. Lead Generation and Nurturing : Develop strategies for lead generation and nurturing to convert prospects into customers. 7. Innovation and Trend Monitoring Stay Updated : Keep abreast of the latest trends and best practices in digital marketing. Experimentation : Test new marketing techniques and strategies to improve campaign effectiveness. 8. Compliance and Ethics Regulatory Compliance : Ensure all marketing activities comply with relevant laws and regulations. Ethical Practices : Promote ethical marketing practices and maintain the companys reputation. Preferred candidate profile Must possess strong communication, presentation, and negotiation skills Must be familiar with analysing statistics and formulating sales data Must be a highly organized, detail-oriented self-starter who is willing to work independently as well as in a team environment Knowledge of advertising sales or sales promotions Knowledge of online marketing Minimum 3 years of experience in digital marketing environment. Strong understanding of Google Ads, Google Analytics, SEO, PPC, email marketing, and social media Excellent written and verbal communication skills Strong analytical and problem-solving skills Bachelor’s degree or Master’s degree in marketing, communications, or a related field (preferred)

Digital Marketing Executive We are seeking an action-oriented Digital Marketer to help concept, implement and optimize various inbound marketing campaigns, including but not limited to: Website Management, Social Media Marketing, Content Creation, Online Brand Campaigns, Online Advertising, PPC Campaigns Online PR. The Digital Marketing Executive will report to the Digital Marketing Manager. Position : Jr./Sr. Digital Marketing Executive Experience: 1 to 3 years Qualification: Any graduate or post graduate or MBA in (Marketing/Sales)or related field with an excellent understanding of Digital Marketing Openings: 5 Salary: No bar for deserving candidates Location: Pune Job Responsibilities : Executing online initiatives including websites, e-newsletters/ e-mails, lead generation, PPC, SEM, SEO, display advertising, social media, blogging and interactive web/marketing tools Managing online marketing initiatives for clients cost effectively Coordinate with technical team for getting technical articles Develop and manage the day-to-day activities and content on social media sites including Facebook, Twitter, YouTube, LinkedIn, etc. Utilize Google Analytics to provide analysis of website and online marketing campaigns Handling PPC campaigns on Facebook and Google Establishing and maintaining new client and business relationships Managing advertising program, sales, and inquiries Managing affiliate network, contacts, and partnerships Working with the team to create special offers, promotions, and exclusives to help get the best deals for our clients Manage inquiries generated by the Digital Marketing team Explore new ways of/ Trends in Digital Marketing Requirement s : Must possess strong communication, presentation, and negotiation skills Must be familiar with analyzing statistics and formulating sales data Must be a highly organized, detail-oriented self starter who is willing to work independently as well as in a team environment Knowledge of advertising sales or sales promotions Knowledge of online marketing

Research Analyst LinkedIn Position Overview: Location: Pune (Work from Office Only) Experience: 1 to 3 Years Education: Bachelor s Degree in Computer Science, Data Analytics, Marketing, or a related field. Roles and Responsibilities: Data Extraction and Analysis LinkedIn: Use automated tools, scripts, and web scraping techniques to collect data from various websites and platforms Extract marketing-related data such as competitor analysis, customer trends, and pricing information Data Cleaning and Processing: Process, clean, and organize raw scraped data into usable formats for marketing analysis. (eg. V-lookup in Excel) Ensure data accuracy and integrity throughout the scraping and processing stages Competitor and Market Research: Monitor competitor websites, products, and digital campaigns to gather actionable insights Analyze data to help develop effective digital marketing strategies Reporting and Visualization: Prepare detailed reports, dashboards, and visualizations to present findings to the marketing team Assist in making data-driven decisions to improve digital marketing performance Tool and Script Management: Develop and maintain scripts (e.g., Python, R, or tools like Sales navigator, zoom info, Selenium, BeautifulSoup, or Octoparse) for efficient data scraping Troubleshoot and optimize scraping processes to ensure maximum efficiency Compliance and Security: Ensure adherence to data privacy laws, terms of service, and ethical guidelines during scraping activities Maintain confidentiality and secure handling of data Key Skills Required: Proficiency in web scraping tools and libraries (e.g., Python: Sales navigator, zoom info, Scrapy, Selenium) Experience in data processing and cleaning tools like Pandas and Excel Familiarity with APIs, web crawling techniques, and automation tools Strong analytical skills to interpret data and generate insights Knowledge of Digital Marketing concepts and how data applies to SEO, Ads, and campaigns Ability to present data effectively through reports and dashboards