Digital Marketing Manager

Role & responsibilities

Role & responsibilities

1. Strategy Development and Execution

• Develop Digital Marketing Strategies
• Campaign Management
• Budget Management

2. Content Creation and Optimization

• Content Strategy: Develop content strategies that align with marketing goals and target audience needs.
• Content Creation: Oversee the creation of engaging and relevant content for websites, blogs, social media, and email campaigns.
• SEO Optimization: Ensure all content is optimized for search engines to increase organic traffic.

3. Social Media Management

• Platform Management: Manage the company's presence on social media platforms, including content planning and posting.
• Community Engagement: Engage with followers, respond to comments and messages, and monitor online reviews and feedback.
• Social Media Advertising: Create and manage social media ad campaigns to increase brand awareness and drive conversions.

4. Analytics and Reporting

• Performance Tracking
• Reporting
• Data-Driven Decisions

5. Collaboration and Coordination

• Team Collaboration
• Cross-Departmental Coordination
• External Partners

6. Customer Relationship Management (CRM)

• Database Management
• Lead Generation and Nurturing

7. Innovation and Trend Monitoring

• Stay Updated: Keep abreast of the latest trends and best practices in digital marketing.
• Experimentation: Test new marketing techniques and strategies to improve campaign effectiveness.

8. Compliance and Ethics

• Regulatory Compliance: Ensure all marketing activities comply with relevant laws and regulations.
• Ethical Practices: Promote ethical marketing practices and maintain the company's reputation.

Preferred candidate profile

• Must possess strong communication, presentation, and negotiation skills
• Must be familiar with analysing statistics and formulating sales data
• Must be a highly organized, detail-oriented self-starter who is willing to work independently as well as in a team environment
• Knowledge of advertising sales or sales promotions
• Knowledge of online marketing
• Minimum 3 years of experience in digital marketing environment.
• Strong understanding of Google Ads, Google Analytics, SEO, PPC, email marketing, and social media
• Excellent written and verbal communication skills
• Strong analytical and problem-solving skills
• Bachelors degree or Masters degree in marketing, communications, or a related field (preferred)