Digital Marketing Manager

5 - 6 years

4 - 5 Lacs

Posted:1 hour ago| Platform: GlassDoor logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Location: Thudiyalur, Coimbatore
Job Type: Full-time
Experience Required: 5–6 years

Job Description

We are looking for an experienced Digital Marketing Specialist with 5–6 years of hands-on experience in managing and executing online marketing strategies. The ideal candidate will be responsible for driving brand visibility, lead generation, and online sales through multiple digital channels.

Key Responsibilities

  • Develop, plan, and execute digital marketing campaigns across Google Ads, Meta Ads, Instagram, YouTube, and other platforms.
  • Manage SEO/SEM, keyword strategies, on-page & off-page optimization.
  • Create, run, and optimize Google Ads campaigns (Search, Display, Video, Remarketing).
  • Handle social media marketing: content planning, posting, boosting, analytics.
  • Improve website performance using Google Analytics, Search Console, and other tools.
  • Plan and manage email marketing campaigns, automation, and lead nurturing.
  • Coordinate with the design and content teams for creatives, landing pages, and ad copies.
  • Monitor campaign performance, generate weekly/monthly reports, and optimize for ROI.
  • Conduct competitor analysis and market research to enhance campaign efficiency.
  • Manage e-commerce marketing, product listing optimization (if applicable).

Skills & Qualifications

  • 5–6 years of proven experience in Digital Marketing.
  • Strong knowledge of SEO, SEM, PPC, Google Ads, Meta Ads, Social Media.
  • Proficiency with tools: Google Analytics, Search Console, Tag Manager, Ads Manager, Keyword Planner, Canva, CRM tools.
  • Ability to create data-driven strategies and performance dashboards.
  • Excellent communication, analytical, and project management skills.

Job Types: Full-time, Permanent

Pay: ₹35,000.00 - ₹45,000.00 per month

Work Location: In person

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