General Manager - Sales & Marketing

General Manager Sales & Marketing

Key Responsibilities:

Strategic Leadership

• Develop and execute a comprehensive sales and marketing strategy aligned with the companys growth vision.
  
• Lead and manage end-to-end sales operations across retail, e-commerce, direct distribution, and modern trade.
  
• Establish efficient systems for lead generation, sales conversion, and customer retention.
  

Sales Management

• Oversee B2B and B2C sales teams, ensuring achievement of revenue and performance targets.
  
• Analyze market trends and consumer insights to identify growth opportunities.
  
• Build and maintain strong relationships with key clients, partners, distributors, and suppliers.
  
• Manage sales forecasting, budgeting, and resource allocation effectively.
  

Marketing Strategy & Execution

• Lead brand positioning, advertising, and marketing communication across digital and traditional platforms.
  
• Collaborate with creative and digital teams for promotional campaigns, product launches, and content development.
  
• Introduce and drive new product categories based on market and consumer insights.
  
• Strengthen digital marketing, e-commerce, and online brand visibility initiatives.
  

Team Leadership & Development

• Lead, mentor, and motivate cross-functional sales and marketing teams.
  
• Design and implement training programs to enhance team performance and digital marketing capabilities.
  
• Foster a culture of collaboration, innovation, and accountability.
  

Market Research & Analytics

• Conduct regular market and competitor analysis to guide strategic decision-making.
  
• Utilize data-driven insights to optimize marketing ROI and improve sales outcomes.
  
• Monitor key performance indicators to evaluate business performance.
  

P&L Management

• Manage the sales and marketing budget, ensuring cost-effective and goal-aligned spending.
  
• Optimize profitability through strategic planning and efficient execution.
  

Key Requirements:

Education:

• MBA in Marketing or Business Management preferred.
  

Experience:

• 10–15 years of experience in Sales and Marketing within the

  Food or FMCG industry

  .
• Proven success across Retail, E-commerce, Modern Trade, and Distribution channels.
  
• Demonstrated leadership in managing teams, budgets, and large-scale business operations.
  
• Strong understanding of consumer behavior, digital marketing, and market dynamics.