GRG Fine Foods Private Limited

We are seeking a dynamic and results-driven General Manager Sales & Marketing to lead and oversee our sales, marketing, and business development functions across multiple channels in the Food and FMCG sector . This senior leadership position is responsible for driving business growth, building brand presence, and leading high-performing teams across retail, e-commerce, and distribution networks. Key Responsibilities: Strategic Leadership Develop and execute a comprehensive sales and marketing strategy aligned with the companys growth vision. Lead and manage end-to-end sales operations across retail, e-commerce, direct distribution, and modern trade. Establish efficient systems for lead generation, sales conversion, and customer retention. Sales Management Oversee B2B and B2C sales teams, ensuring achievement of revenue and performance targets. Analyze market trends and consumer insights to identify growth opportunities. Build and maintain strong relationships with key clients, partners, distributors, and suppliers. Manage sales forecasting, budgeting, and resource allocation effectively. Marketing Strategy & Execution Lead brand positioning, advertising, and marketing communication across digital and traditional platforms. Collaborate with creative and digital teams for promotional campaigns, product launches, and content development. Introduce and drive new product categories based on market and consumer insights. Strengthen digital marketing, e-commerce, and online brand visibility initiatives. Team Leadership & Development Lead, mentor, and motivate cross-functional sales and marketing teams. Design and implement training programs to enhance team performance and digital marketing capabilities. Foster a culture of collaboration, innovation, and accountability. Market Research & Analytics Conduct regular market and competitor analysis to guide strategic decision-making. Utilize data-driven insights to optimize marketing ROI and improve sales outcomes. Monitor key performance indicators to evaluate business performance. P&L Management Manage the sales and marketing budget, ensuring cost-effective and goal-aligned spending. Optimize profitability through strategic planning and efficient execution. Key Requirements: Education: MBA in Marketing or Business Management preferred. Experience: 10–15 years of experience in Sales and Marketing within the Food or FMCG industry . Proven success across Retail, E-commerce, Modern Trade, and Distribution channels. Demonstrated leadership in managing teams, budgets, and large-scale business operations. Strong understanding of consumer behavior, digital marketing, and market dynamics.