General Manager Marketing

COMPANY

POSITION

LOCATION

SALARY

OVERVIEW

General Manager – Marketing

RESPONSIBILITIES:

• Develop and implement

  marketing and business development strategies specific to apparel manufacturing

  .
• Identify and secure

  new global buyers/brands

  while expanding business with existing clients.
• Lead product category growth, especially in

  jackets, outerwear, and lifestyle/performance wear

  .
• Work closely with

  design, merchandising, and production teams

  to align customer needs with manufacturing capabilities.
• Drive

  factory presentations, buyer visits, and brand development initiatives

  .
• Build long-term strategic partnerships with international

  brands, retailers, and sourcing offices

  .
• Monitor global fashion and sourcing trends to position the company competitively in the

  garment export market

  .
• Negotiate business contracts, costing, and terms directly with buyers and sourcing agents.
• Lead and mentor the

  marketing/BD team

  to deliver sales targets and customer acquisition goals.

PRE-REQUISITES

• Bachelor’s Degree in Marketing, Business Administration, or related discipline (MBA preferred).

• 12–15 years’ experience in apparel marketing/business development

  with proven exposure to

  garment manufacturing

  .
• Minimum 5 years in a senior leadership role within

  apparel industry marketing/BD

  .
• Strong buyer network and customer-handling experience with

  global apparel brands and retailers

  .
• Solid product knowledge in

  jackets, outerwear, and lifestyle/performance apparel

  categories.