Freelance Marketing Expert (BFSI)

Job Description

Our Client, a provider of comprehensive suite of financial solutions across Loans, Investments, Insurance, and Payments is looking to engage with a Marketing Expert having Experice in BFSI industry especially insuarance for a project. Roles and Responsiblities 1. Channel marketing lead (Proprietary – Direct Sales Force & Direct Marketing) Conceptualisation and execution of marketing, product and sales campaigns to support the channel. Support to all business channels for all marketing collaterals to enhance growth in business and targets. Translating business objectives, market opportunities and portfolio of offerings into a cohesive, audience - centric buying journey. Collaborate with Agency channel and set up a quarterly calendar leading to a synchronised output. Product campaigns to be leveraged for all channels. To ensure all the pre and post-sales support and services to the advisors along with the team. Ensure not only achieving the target but also to make sure there is a consistent growth in the business every quarter. 2. Customer Communications for data base (media campaigns, social media and dashboard ownership) Ensure superior customer experience and servicing by developing Videos, Emailers and SMS and support product launches. Roll out customer connect programmes to build affinity with our customers. Start campaigns to target renewals and retention programmes. Managing marketing activities or events to raise brand awareness among customers and increase in persistency. Develop videos, mailers & SMSs win back campaigns, upsell, cross sell and promotional activities Leads management – complete ownership of monitoring, reporting and coordinating with the strategy team 3.Assisting functions/departments with marketing collaterals Assist various function with internal emailers, felicitation requirement, program launches etc Co-ordinate with distribution function to implement initiatives to support sales Coordinate with advertising & other agencies to develop suitable initiatives NOTE Location- Goregaon, Mumbai Capacity- Full-Time (Hybrid - 3days WFO) Duration- 6 Months (Extendable) Skills Required Strong written/ communication skills Creative thinker Understanding of the consumer Complete control of operations related assistance required by various department Deadline oriented for all communications and branding required Well versed with word, excel and PowerPoint skills Ability to execute Understanding of creatives, its formats, sizes, fonts understanding etc. Behavioral competencies Good networking skills Planning Abilities Operations capabilities Functional competencies (ideal) Market knowledge Functional understanding Show more Show less