Freelance Field Marketing (PR & Event) Specialist

Company Introduction

Founded in 2009, KKBC is a leading B2B tech marketing agency dedicated to inspiring brands through innovative strategies and creative communication. With services ranging from media planning and digital management to brand research and public relations, we operate across APAC, EMEA, and North America, offering significant career growth opportunities.

As a global, location-free company, we embrace the diverse cultural contributions of our teams across multiple countries, leveraging these perspectives to meet both local and international market needs. At KKBC, we value our team as our greatest asset and are committed to providing a dynamic environment where employees can excel and contribute to our mission of creating inspiring brands worldwide.

Role Introduction

Field Marketing supports regional demand generation efforts and drive pipeline growth for our B2B sales teams. This role sits within the Marketing Operations team, ensuring that field marketing initiatives are data-driven, scalable, and aligned with corporate strategy. You will work closely with sales, product marketing, and operations to plan and execute localized marketing programs that engage prospects and accelerate deals.

Key Responsibilities:

• Develop and execute regional field marketing plans that support sales goals and target high-value accounts.
• Plan and manage events, webinars, executive roundtables, roadshows, and other in-person/virtual programs to drive pipeline.
• Align closely with Sales and SDR teams to ensure field campaigns are timely, targeted, and effective.
• Partner with the Marketing Ops team to track performance metrics (e.g., MQLs, SQLs, pipeline influence) and optimize campaigns.
• Leverage marketing automation tools (e.g., Marketo, HubSpot) and CRM (e.g., Salesforce) to execute and report on campaigns.
• Collaborate with content and product marketing teams to tailor messaging to local/regional audiences.
• Manage regional marketing budgets and vendors for events and programs.
• Support ABM (Account-Based Marketing) efforts in key markets.

Requirements:

• Bachelor’s degree in Marketing, Business, or related field.
• 4–6+ years of experience in B2B marketing, preferably in field marketing, demand gen, or marketing ops.
• Strong understanding of the B2B buyer journey, sales funnel, and enterprise sales cycles.
• Experience working cross-functionally with sales and marketing teams.
• Proficiency in marketing tech stack: Salesforce, Marketo/HubSpot, event tools, analytics platforms.
• An analytical mindset with the ability to interpret data and optimize campaigns.
• Excellent communication, organizational, and project management skills.

Education

• Bachelor's (Required)

Experience:

• B2B Marketing: 4 years (Required)
• Field Marketing (PR & Event): 4 years (Required)