Fractional Growth & Product Marketing Leader (PR + PLG- 12-Week Sprint)

About fn7

fn7 builds AI-powered GTM agents that turn social conversations into customers. We’re hiring a very senior fractional leader to set positioning, stand up PR, and own the funnel end-to-end for a focused 90-day push.

Role summary

Strategy + PR + positioning + funnel oversight. Not a quota-carrying seller. You will design the growth system, capture the sales funnel, and run disciplined tests that the team can scale.

Must-Have Qualifications

• 6+ years

  combined experience in

  Sales & Marketing

  (B2B/SaaS preferred).

• Founder / Co-Founder, early-stage marketing lead

  experience as a startup (built GTM from zero; hands-on).

• 3+ years

  in

  BD/Marketing/CMO

  leadership with end-to-end funnel ownership.

• Education

  : Bachelor’s in

  Marketing/Sales

  or

  Mass Media & Communications

  ;

  MBA in Marketing preferred

  (or equivalent experience).

What you’ll do

Sales-led growth

• Own the sales funnel: define ICPs, messaging, sources, and handoffs; instrument MQL → SQL → Opp.
• Build founder-led sales playbooks (discovery, qualification, objection handling, social outreach).
• Stand up BD programs (incubators/accelerators/partners), calendar, and weekly pipeline reviews.

Product-led growth

• Clarify activation/aha metrics; tighten onboarding, lead magnets, and trial/POC flows.
• Refresh website/LP copy and structure for conversion; set up retargeting and nurture.
• Close the loop between product signals and outreach (usage, intent, feedback → next action).

PR & communications

• Ship a press kit, media map, and story angles; pitch and secure 1–2 tier-1/2 placements in SEA.
• Drive thought leadership, case studies, and social ops/social listening.

Measurement & experiments

• Implement GTM/GA4 + CRM events; define a single-source-of-truth dashboard and weekly reporting.
• Design small, disciplined paid tests (Google + LinkedIn) with clear hypotheses and scale/stop rules.
• Keep an experiments log; call the bets, stop the waste, double-down on winners.

Resourcing & collaboration

• Shortlist and manage a hands-on performance contractor.
• Work closely with the CEO and product to align roadmap with growth signals.

90-day outcomes (acceptance criteria)

• Positioning pack approved

  ;

  website/deck refreshed and live

  .

• PR system live

  (press kit + media map) and

  1–2 tier-1/2 placements

  (e.g., Tech in Asia, e27, CNA, Straits Times).

• Measurement & funnel live

  (GTM/GA4/CRM events, retargeting, LP v1) with

  weekly reporting

  .

• Paid tests executed

  (Google + LinkedIn) with

  CPL/CAC baseline

  and documented scale/stop rules.

• Resourcing

  : shortlist a capable performance contractor.

Ideal profile (must-haves)

• Ex-Head of Marketing / Product Marketing in tech (B2B/SaaS).
• Proven

  SEA PR

  track record; hands-on

  social listening & social ops

  .
• Funnels + instrumentation expertise (GA4, CRM, LPs, retargeting).
• Can design lean performance tests;

  not

  a traditional quota seller.
• Startup/scale-up experience and comfort being hands-on.

Practical notes

• Engagement

  : Fractional, 1–2 days/week for 12 weeks. Start ASAP.

• Location

  : SG/SEA hybrid OK.

• Working model

  : Weekly check-in, IP/work-for-hire.

• Comp

  : See equity retainer terms (shared separately).

How to apply

·     Share your LinkedIn

·      2 recent PR placements

·     one deck/website you led the refresh for

·     5-bullet 90-day plan tailored to fn7.