Job
Description
India Foods Business is a full-service manufacturing and marketing unit comprising over 500 employees spread across over multiple locations across India. Our strong suite of products includes the Pillsbury, Betty Crocker, Haagen-Dazs and Nature Valley brands in both direct-to-consumer and B2B channels across Retail, Food Service and Bakeries & Exports. We combine the capabilities of a global enterprise with the entrepreneurial spirit and cultural awareness you would expect of a smaller local company. Overview Deliver a strategic actionable view of the external market to internal stakeholders, identifying growth opportunities and risks by connecting consumer behavioral insights and marketplace realities. Leveraging internal & external data (e.g., Nielsen, Kantar, Homescan, etc.) to provide insights at a Brand, category, and portfolio level – moving from diagnostic to prescriptive insights at speed. Managing relationships at all levels to deliver a strong strategic point of view and develop the OUs thinking and planning to enable growth. MAIN PURPOSE Support Insights Lead by leading the insights agenda to support GEMS Strategy. In this role, the incumbent supports the execution of all strategy, business, brand and innovation insights work for GEMS brands, for relevant markets. This role is a critical partner to esp. Marketing, Growth Analytics, ITQ, Commercial teams to ensure that the decisions we make and assets we develop are based on the needs and wants of consumers. Execute the overall Data Strategy, Reporting, Analysis and Debriefing Standards; all at multiple levels, i.e. Brand / Category/ Region / Market / Store. Key Accountabilities Support Insights agenda for the SP & 3OP imperatives; core growth & NPD across key markets Assist GEMS Insights Lead and prioritizations basis synthesis of all information across key tools and strategic consumer work Actively support the Innovation agenda for GMI brands by providing relevant insights to enable business & margin accretive innovations Build / evolve category demand spaces / growth terrains frameworks for the GMI Brands Drive qualitative & quantitative insights for the region through custom researches or Nielsen, External Market data, Brand Equity tracker, etc. Develop Foresight plans based on external data (Consumer Trends, Economic reports, Competitive reports, etc.) Building global alliances: Ability to communicate, collaborate and build relationships with all levels & functions. Along with the Insights, support innovation in analytics and promote growth modelling methodology development. Minimum Qualifications 09-10 years of experience in an consumer insights role (Agency or Client Side) Ability to communicate, collaborate, and build relationships. Ability to confront and resolve ambiguity through structured problem solving. Well versed in qual & quant research methodologies Ability to synthesize data to build and tell a consumer story. Excellent project management skills, particularly in terms of partnering with internal stakeholders and external agencies. Affinity for market intelligence and new tools & technologies in research domain Preferred Qualifications MBA or master’s Degrees related field – Marketing, Market research, General Management, Statistics, etc. Deep knowledge in variety of consumer data sources, including Nielsen & Kantar Panels and other data sources (Brand Equity/Health Tracks, Custom Research, Econometrics etc.) Proven track record in synthesizing learnings from multiple data sources, aligning multiple stakeholders to actionable strategic shifts and delivering recommendations to senior leaders in business. Comfortable presenting data/analysis to top management and addressing comments/questions on the fly. Strong analytic, communication and project management skills. Fluent in English spoken and written. Experience of working with global, regional, and local insights professionals a plus. Company Overview We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next. Show more Show less
