Field & Digital Marketing Manager - India

7 years

0 Lacs

Posted:1 day ago| Platform: Linkedin logo

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Work Mode

Remote

Job Type

Full Time

Job Description

Securonix Unified Defense SIEM


five-time leader


cybersecurity unicorn


At Securonix, we are driven by our core values and place our people at the heart of everything we do:


  • Winning as One Team:

    We work together with universal respect to achieve aligned outcomes
  • Customer Driven Innovation:

    We innovate to stay ahead of the market and create value for our customers
  • Agility in Action:

    We embrace change and are unified in our purpose and objectives amidst change


Join us as we redefine cybersecurity, innovate fearlessly, and grow together as one team.


Field & Digital Marketing Manager



Field Marketing:


  • Plan and execute

    in-person and virtual events

    including executive roundtables, tradeshows, roadshows, and partner-led engagements
  • Align closely with

    sales, channel, and BDR teams

    to drive pipeline and accelerate deal cycles
  • Manage

    end-to-end event logistics

    , budgets, and reporting for all regional programs
  • Leverage

    MDF and partner resources

    to co-create joint GTM campaigns


Digital Marketing:


  • Localize and launch

    digital demand generation campaigns

    including email nurture, paid media, and webinars
  • Manage

    account-based marketing (ABM)

    campaigns in collaboration with global teams
  • Own regional digital presence — including

    localized landing pages

    , social media messaging, and gated content
  • Track performance metrics (MQLs, conversions, pipeline) and report insights using tools like

    Salesforce, Marketo, and Google Analytics


What We’re Looking For:


  • 5–7 years

    of B2B marketing experience in field, digital, or integrated roles; cybersecurity/IT industry experience strongly preferred
  • Proven ability to

    manage events, drive regional demand

    , and support pipeline growth
  • Self-starter with a

    “get-it-done” mindset

    — thrives in remote, independent work settings
  • Experience executing

    multi-channel campaigns

    across email, social, paid, and web
  • Proficiency with

    Salesforce, Marketo (or similar marketing automation), and event management tools

  • Excellent project management, communication, and collaboration skills


Key Responsibilities:


  • Develop and manage the

    regional marketing calendar

    , integrating digital and field activities
  • Execute

    ABM and segment-based campaigns

    targeting key verticals and strategic accounts
  • Support

    sales enablement

    with tailored collateral, content, and talking points
  • Optimize lead funnel performance — MQL to SQL to opportunity
  • Analyze campaign and event performance, providing monthly reports with insights and recommendations
  • Coordinate with external vendors, designers, and content writers as needed
  • Partner with product marketing to localize global messaging and content


Required Skills & Tools:


  • Experience in B2B marketing, field execution, and digital campaign management
  • Familiarity with the cybersecurity ecosystem and the enterprise buyer journey
  • Strong knowledge of

    email marketing, paid digital, social media, and web analytics

  • Hands-on experience with

    Salesforce, Marketo, ASANA

    , and event tools (e.g., Splash, Cvent)
  • Ability to

    work cross-functionally

    across sales, product marketing, and global demand gen
  • Strong content sensibility and ability to adapt messaging for local relevance


Securonix provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, amnesty or status as a covered veteran in accordance with applicable federal, state and local laws.


Securonix complies with applicable state and local laws governing nondiscrimination in employment in every location where the company has facilities. This policy applies to all terms and conditions of employment, including hiring, placement, promotion, termination, layoff, recall, and transfer, leaves of absence, compensation and training.


Securonix expressly prohibits any form of unlawful employee harassment based on race, color, religion, gender, sexual orientation, national origin, age, genetic information, disability or veteran status. Improper interference with the ability of Securonix employees to perform their expected job duties is absolutely not tolerated.


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