Facebook Ads Expert

Company Description

Hawk MarTech is a global leader in innovation and marketing, helping brands scale and succeed in a connected world. Our technology division handles end-to-end product development, transforming concepts into market-ready solutions through design, engineering, and agile execution. Our marketing division drives brand growth with creativity, strategy, and data, resulting in engaging campaigns that deliver measurable results. Headquartered in Dubai with hubs worldwide, we partner with leading brands across various industries to create lasting business outcomes.

Role Overview

We are looking for a highly skilled Facebook Ads Expert with over 5 years of hands-on experience in managing and scaling ad campaigns. The ideal candidate should have a proven track record of handling monthly ad spends of ₹10–15 Lakhs across eCommerce, app installs, and lead generation campaigns.

Key Responsibilities

• Plan, execute, and optimize Facebook Ads campaigns with high ROAS and efficiency.
• Manage ₹10–15L+ ad spend per month while ensuring cost efficiency.
• Develop and implement strategies for eCommerce sales, app installs, and lead generation.
• Create and test ad creatives, audience segments, and landing page flows to improve conversions.
• Set up and manage pixels, tracking codes, and analytics tools (GA4, attribution dashboards).
• Monitor, analyze, and report on key metrics: CTR, CPC, CPA, ROAS, CAC, LTV.
• Understand and implement automation tools for ads management and scaling.
• Collaborate with creative, strategy, and tech teams to maximize campaign performance.

Requirements

• 5+ years of experience managing Facebook Ads.
• Proven ability to handle ₹10–15 Lakhs monthly ad spend.
• Strong experience in eCommerce, app installs, and lead generation industries.
• Excellent understanding of campaign metrics, attribution, and performance optimization.
• Proficiency in ad creatives testing, landing page CRO, and funnel strategy.
• Hands-on expertise in Facebook Pixel, GA4, attribution, and reporting dashboards.
• Knowledge of automation workflows in ads management (rules, scripts, tools).
• Strong analytical and problem-solving skills.

Nice-to-Have

• Experience with other platforms (Google Ads, LinkedIn, programmatic DSPs).
• Familiarity with A/B testing frameworks and advanced reporting tools.
• Exposure to scaling campaigns internationally.