Executive - Paid Media

About the job

Pepper Content (www.peppercontent.io) is building a global content marketplace that brings companies and content creators together to scale up content creation processes across 75+ content verticals and 150+ content categories. Over the past 5 years, over 100,000+ freelance content creators have applied to be part of the Pepper network, of which we work with the top 5% of talent, and on the other end - we work with over 2500+ customers like Amazon, Adobe, Google, HDFC Bank, Adani, and the majority of the startup ecosystem.

Responsibilities

● Launching and managing campaigns across Google, Meta, LinkedIn, and programmatic platforms - please do not apply if you are not well versed with all platforms

● Optimising ads based on CPA, ROAS, CTR, and conversion volume

● Managing budgets, pacing, and bid strategies.

● Managed budgets above 20L a month.

● Knows how D2C brand ads and B2B ads work. However, the primary focus is on D2C brand ads and scaling them.

● Supporting campaign testing across creative, audience, and placements

● Creating reports and dashboards to monitor performance

● Working with data and analytics teams to improve attribution models

● Collaborating with content, CRM, and design on cross-channel alignment

● Assisting with audience segmentation and retargeting strategies

● Tracking post-click behaviour and conversion paths

● Updating documentation and sharing learnings with wider teams

● This role blends campaign execution with analytics and cross-functional collaboration.

Skills

● Performance marketing executives need a solid understanding of digital channels, campaign delivery, and data-led decision-making.

● 1–3 years of experience in digital marketing or paid media

● Knowledge of PPC, paid social, and display channels

● Experience running campaigns on Google, Meta, and LinkedIn Ads

● Strong data skills and confidence using reporting dashboards

● Understanding of conversion tracking and attribution models

● Ability to write ad copy and support creative testing

● Familiarity with budgets, bid strategies, and optimisation

● Organised with excellent time management and accuracy

● Willingness to test, learn, and adapt based on performance