Executive – Digital Marketing

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Job Summary

Key Responsibilities

• Daily operational tasks: Monitor campaign performance and budget pacing across paid channels, check key metrics (traffic, conversions, CPA, ROAS), triage urgent issues, and respond to high-priority social engagement. Measurable expectations: ensure daily spend is within +/-10% of target, and respond to 95% of flagged issues within 24 hours.
• Campaign planning & execution: Plan, set up, launch, and optimize SEO/SEM, paid social, display, and email campaigns. Deliverables: 3–5 campaign launches or major optimizations per month. Measurable expectations: hit campaign-specific KPIs such as target CPA or ROAS agreed at campaign kickoff.
• SEO & content optimization: Conduct keyword research, on-page and technical SEO audits, and collaborate with content creators to improve organic visibility. Measurable expectations: contribute to a defined organic growth target (e.g., +15% organic sessions in 6 months) and improve targeted keyword rankings and core web vitals as tracked monthly.
• Paid media management: Configure and manage Google Ads and social ad campaigns, including audience segmentation, bid strategies, and creative testing. Measurable expectations: run a minimum of 4 structured A/B or multivariate ad tests per month and achieve agreed-upon CTR/CPA/ROAS benchmarks for active campaigns.
• Conversion rate optimization (CRO): Build and run landing page tests, implement UX improvements, and iterate on funnels to boost conversions. Measurable expectations: execute at least 2–3 experiments per month and target a quarter-over-quarter improvement in conversion rate (e.g., +10% QoQ where baseline applies).
• Analytics, reporting & insights: Maintain dashboards and provide actionable insights via weekly snapshots and a detailed monthly performance report highlighting outcomes, learnings, and recommended next steps. Measurable expectations: deliver weekly reports by each Monday and present a monthly review with performance versus KPIs and proposed optimizations.
• Collaboration & creative production: Work with designers, copywriters, and product/sales teams to prepare briefs, approve creatives, and ensure campaigns align with business objectives. Measurable expectations: submit complete creative briefs at least 3 business days before scheduled launch and track creative performance metrics.
• Process improvement & tool adoption: Evaluate and recommend marketing technologies, automation, and workflow improvements to increase efficiency. Measurable expectations: propose or implement at least 1–2 process or tooling improvements per quarter and document impact on time/cost or performance.
• Documentation & compliance: Maintain clear campaign documentation (budgets, targeting, assets, results) and ensure adherence to brand and data privacy guidelines. Measurable expectations: keep all campaign documentation up to date and compliant at time of monthly audit.
  

Requirements

• Graduate with a diploma/degree in Digital Marketing.
• 2–3 years of proven work experience in digital marketing.
• Strong experience in SEO/SEM, marketing automation, email marketing, and social media campaigns.
• Proficiency in website analytics tools (e.g., Google Analytics).
• Hands-on experience in setting up and optimizing Google Ads campaigns.
• Creative mindset with ability to identify target audiences and create engaging campaigns.
• Experience in optimizing landing pages and user journeys.
• Strong analytical, organizational, and multitasking skills.