Executive CRM & Marketing Automation

5 - 10 years

3 - 7 Lacs

Posted:20 hours ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

  1. Lead Qualification : Analyze client queries, qualify them as sales leads, and route them to the appropriate teams.
  2. Database Management : Update and maintain CRM databases, including research on prospective contacts and companies, deduplication, and ensuring data accuracy.
  3. Industry Categorization : Evaluate company profiles, categorize them into relevant industry verticals, and identify decision-makers.
  4. Stakeholder Collaboration : Coordinate with global teams to ensure lead follow-up, feedback, and continuous process improvement.
  5. Process Documentation : Develop and update CRM process documentation and training materials.
  6. Research for Database Development: Conduct thorough research on companies, industries, and key decision-makers to gather accurate and relevant information for database development and enhancement.
  7. Insights Generation : Create reports and dashboards using Power BI to provide actionable insights for Sales teams.

Required Competencies:
We are seeking a motivated and detail-oriented individual who possesses:
  • Technical Skills :
    1. Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
    2. Familiarity with CRM tools (e.g., Microsoft Dynamics, HubSpot, Salesforce).
  • Knowledge of Power BI and data visualization techniques.
  • Soft Skills :
  1. Strong analytical and problem-solving skills.
  2. Excellent written and verbal communication abilities.
  • A customer-centric mindset with the ability to prioritize tasks effectively.
  1. A proactive approach to learning new tools and technologies.
  • Experience : 0 2 years in CRM, database creation through web research, or a related field. This is a non-technical role ; prior technical expertise is not required, but a willingness to learn and adapt to CRM tools is essential.
  • Education : Bachelor s degree in any discipline.

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