Assistant Manager - CRM Marketing

• We are looking for an Assistant Manager Marketing Operations to work alongside Growth managers, CRM operations, and Content teams to enhance our campaign development, execution, and analysis
• This role is crucial in ensuring the effectiveness of CRM initiatives and the seamless execution of campaigns

Key Responsibilities:

• o Collaborate with growth managers to develop and execute effective marketing campaigns
• o Support the CRM content team by handling email performance requests, conducting HTML/preview tests, and performing secondary research
• o Assist with advanced SQL queries and streamline automation processes
• o Perform quality control and validation of campaign planning and scheduling to ensure error-free execution
• o Develop expertise in email analytics to reduce dependency on the analytics team
• o Develop and maintain user lists for WhatsApp campaigns and schedule these campaigns considering SMS 360 and SFDC constraints
• o Continuously monitor and analyze active experiments, maintaining dashboards to track performance
• o Assess the impact of scaling successful experiments and conduct detailed data analysis to generate insights for future experiments
• o Ensure accurate user base comparisons for experiment go-lives and conduct extensive preview testing to avoid post-launch glitches
• o Assist in content DE builds

Requirements:

• Bachelors degree in Marketing, Business, or a related field

Experience:

• o 3+ years of experience in marketing, preferably with a focus on CRM and growth
• o Hands-on experience with SQL and email marketing platforms like SFMC/ SFDC

Skills:

• o Proficiency in HTML for email marketing and experience with preview testing
• o Strong analytical skills with the ability to conduct data analysis and generate actionable insights
• o Excellent project management skills and attention to detail
• o Strong written and verbal communication skills
• o Ability to work independently and collaboratively in a fast-paced, results-oriented environment

Preferred Qualifications:

• Experience with marketing automation tools and CRM systems
• Familiarity with Email & WhatsApp campaign management and user list creation
• Previous experience in education or a similar industry is a plus