Executive- Communications & Branding

Indian Institute of Art and Design (IIAD) invites applications for the position of Executive to join their Communications & Branding Team.

IIAD

Designation : Executive- Communications & Branding(Email Marketing & Content Creation)

Name of the Institution :

Location :

Working Timings: -

9.00 a.m – 6.00 pm (Monday to Friday)

10:00 a.m – 5:00 pm (Saturday), 2 Saturdays off

Minimum Qualifications & Eligibility :

• Bachelor's degree in Marketing, Communications, or a related field.
• 1-2 years of experience in email marketing, preferably in a digital marketing agency or in-house marketing team.
• Proficiency in email marketing platforms such as Mailchimp, HubSpot, or similar tools.
• Strong understanding of SEO principles and experience using SEO tools such as SEMrush, Google Analytics, and Google Search Console.
• Excellent written and verbal communication skills, with the ability to craft compelling and persuasive content.
• Attention to detail and strong analytical skills, with the ability to interpret data and make data-driven decisions.
• Creative thinker with a passion for storytelling and brand building.
• Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
• Familiarity with HTML and CSS is a plus.

Job Summary:

We are seeking an Email Marketing & Content Creation expert to join our dynamic Communications & Branding team. The ideal candidate will possess a fair understanding of SEO tools such as SEMrush, Google Analytics, Google Search Console, and other relevant tools. They should also have a strong command over writing, capable of crafting both short-format content for email copies and long-format content for blogs. This role offers an exciting opportunity to contribute to our brand's digital marketing efforts and engage with our audience through targeted email campaigns and compelling content.

Email Marketing:

• Collaborate with the marketing team to develop and execute email marketing campaigns that align with the company's branding and communication objectives.
• Utilize email marketing platforms to create, schedule, and optimize email campaigns.
• Monitor email campaign performance metrics such as open rates, click-through rates, and conversion rates, and make data-driven recommendations for improvements.

SEO Integration:

• Apply SEO principles to email marketing strategies, ensuring that email content is optimized for search engines and aligned with overall SEO goals.
• Conduct keyword research and competitor analysis using tools like SEMrush to inform content strategy and improve email performance.
• Monitor website traffic and user behaviour through Google Analytics and Google Search Console to identify opportunities for email campaign optimization.

Content Creation:

• Develop engaging and persuasive short-format content for email copies, subject lines, and calls-to-action.
• Produce high-quality long-format content for blogs and other content marketing initiatives, adhering to brand guidelines and SEO best practices.
• Collaborate with the content team to brainstorm and execute creative ideas for email campaigns and blog posts.

Analytics and Reporting:

• Generate regular reports on email campaign performance and present findings to the marketing team, highlighting key insights and areas for improvement.
• Monitor industry trends and best practices in email marketing and SEO,and incorporate findings into strategy development and optimization efforts.

Cross-Functional Collaboration:

• Work closely with other teamssuch as design, social media, and marketing, to ensure consistency in messaging and branding across all channels.
• Provide support for special projects and initiatives as needed, demonstrating flexibility and willingness to take on new challenges.

Salary: