ESaaS - SFDC - Lightning UI & JavaScript Development

Key Responsibilities

Solution Design & Architecture (40%)

• Lead the end-to-end technical design and architecture of complex SFMC solutions, including cross-cloud integrations (Sales, Service, Commerce Clouds), data flows, and application extensions.
• Architect multi-channel customer journeys (Email, SMS, Push, Ads, Web) that are personalized, dynamic, and efficient.
• Design and document technical specifications, architecture diagrams, data models, and integration patterns.
• Evaluate and recommend AppExchange components and third-party tools to extend platform functionality.
• Define best practices for security, governance, and platform management within SFMC.

Technical Leadership & Implementation (30%)

• Provide hands-on technical guidance and oversight to development teams (internal and external) during the implementation phase.
• Review code (AMPScript, SSJS, APIs) and SQL queries to ensure quality, performance, and adherence to design principles.
• Architect and oversee the development of custom applications using Server-Side JavaScript (SSJS) and APIs.
• Design and implement complex data extensions, data relationships, and automation activities.
• Troubleshoot and resolve advanced technical issues and performance bottlenecks.

Client & Stakeholder Engagement (20%)

• Collaborate closely with marketing stakeholders to translate business requirements (e.g., journey orchestration, segmentation, personalization) into technically feasible solutions.
• Present and articulate complex technical concepts to non-technical audiences, including business leaders and marketers.
• Act as a trusted technical advisor, managing expectations and proposing innovative solutions to business challenges.
• Lead discovery workshops and technical requirement gathering sessions.

Strategy & Innovation (10%)

• Stay current with the latest SFMC releases, features, and industry trends (CDP, Interaction Studio, etc.).
• Drive the evolution of our marketing technology stack and advocate for platform best practices.
• Assess the health and scalability of the current SFMC instance and propose roadmap improvements.

Required Qualifications & Experience

• Certifications: Salesforce Certified Marketing Cloud Architect certification is required . Additional certifications like Email Specialist, Developer, or Consultant are highly desirable.
• Experience: 7+ years of experience in marketing technology, with at least 5 years of hands-on experience architecting and implementing solutions within the Salesforce Marketing Cloud ecosystem.
• Technical Proficiency:
  • Deep SFMC Expertise: In-depth knowledge of Email Studio, Journey Builder, Automation Studio, Contact Builder, and Audience Studio (CDP).
  • Development Skills: Expert-level knowledge of AMPScript , SSJS , SQL , and REST/SOAP APIs . Understanding of front-end web technologies (HTML, CSS, JavaScript) is a plus.
  • Data Modeling: Strong experience in data modeling, ETL processes, and integration patterns with enterprise systems (e.g., CRMs, e-commerce platforms, data warehouses).
  • Integration Expertise: Proven experience designing and overseeing integrations between SFMC and other systems using APIs, MC Connect, or middleware (e.g., MuleSoft, Informatica).
• Platform Knowledge: Experience with the broader Salesforce Platform (Sales Cloud, Service Cloud) is a significant advantage.