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Palo Alto Networks
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Enterprise and Value Partner Marketing Manager (India and SAARC)

Enterprise and Value Partner Marketing Manager (India and SAARC)

Palo Alto Networks

12 - 17 years

37 - 40 Lacs

bengaluru

Posted:2 hours ago| Platform:

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Skills Required

marketing manager storytelling enterprise sales sales enablement ai business development distributor cybersecurity abm customer acquisition sales demand generation marketing ai tools automation b2b bfsi leadership manufacturing

Work Mode

Work from Office

Job Type

Full Time

Job Description

Job Summary

Reporting to the Marketing Head - India & SAARC, you will hold strategic responsibility for developing and executing integrated marketing strategies for both the Enterprise Segment and Value Partner Ecosystem in the India & SAARC region. This role plays a critical part in driving demand, expanding market share, and accelerating revenue growth for Palo Alto Networks across Enterprise and Named Accounts in the Mid-Market segment.

The Enterprise and Value Partner Marketing Manager will collaborate closely with Enterprise Sales, Partner Sales Leadership, and cross-functional marketing teams, ensuring full alignment with global and regional priorities. The role will also focus on joint go-to-market (GTM) planning with strategic partners to deepen penetration into targeted accounts and priority industry verticals such as BFSI, Manufacturing, IT/ITeS, and Government.

Key Responsibilities

This role will be pivotal in accelerating our market leadership and revenue growth by transforming our India Enterprise and Partner marketing motion into a demand-generation and customer acquisition powerhouse. You will achieve this by:
Driving pipeline growth across Enterprise and Named Accounts through integrated marketing programs designed to influence and accelerate opportunities within priority verticals (e.g., BFSI, Manufacturing, IT/ITeS, and Government)
Designing and executing targeted, account-based marketing (ABM) programs that drive engagement with key Enterprise customers, leveraging data insights and close alignment with sales
Building and executing the India Partner Marketing Plan, encompassing Value Partner, Distributor, and Strategic Alliance marketing to generate joint demand and expand our reach into new accounts.
Driving joint GTM plays with strategic and value partners including GSIs, MSSPs, CSPs, and regional system integrators to penetrate targeted accounts and achieve measurable business outcomes
Collaborating with Partner Sales and Enterprise Sales leaders to align marketing investments with revenue priorities and ensure marketing efforts translate to tangible business impact
Championing an AI-first GTM approach, using AI-driven insights and automation to enhance targeting, personalization, and scalability across Enterprise and Partner campaigns
Optimizing marketing investments through data-driven decisions, ensuring ROI tracking and continuous improvement across Enterprise and Partner initiatives
Positioning Palo Alto Networks as the Partner of Choice through strategic alliances and strong, mutually beneficial relationships across the Indian partner ecosystem
Ensuring brand consistency and integrated storytelling across all India marketing activities, amplifying our value proposition through field, partner, and ecosystem channels
Collaborating with regional marketing teams to localize global programs and best practices that fit the India market context and business objectives

Qualifications

Preferred Qualifications

12+ years of proven marketing experience in the technology or cybersecurity sector, with a strong track record in Enterprise or Partner Marketing
Demonstrated success in building pipeline and revenue impact through integrated marketing programs across Enterprise and Partner-led GTM
Deep understanding of the India B2B technology ecosystem, with established relationships across distributors, resellers, and alliance partners
Proven ability to work cross-functionally with Sales, Channel, and Business Development to translate business objectives into actionable marketing strategies
Experience driving account-based marketing (ABM) or vertical-focused programs in collaboration with sales and partners
Strong planning, analytical, and execution skills with a focus on measurable business impact.
Data-driven mindset able to evaluate funnel metrics and continuously optimize for higher conversion and ROI
Ability to lead and influence without direct authority, acting as a trusted advisor to senior sales and partner stakeholders
Experience leveraging AI tools to automate, personalize, and scale marketing activities is highly desirable
Bachelors or Masters degree in Business, Marketing, or Technology preferred
Experience in sales or partner sales enablement is a plus

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Enterprise and Value Partner Marketing Manager (India and SAARC)