Email Marketing Specialist

An Email Marketing Specialist crafts and manages email campaigns to enhance customer engagement, drive conversions, and boost sales. This role involves creating compelling email content, managing subscriber lists, and optimizing campaigns for maximum impact, all while adhering to industry best practices and analyzing campaign performance. Key Responsibilities: Campaign Creation and Execution: Develop and implement diverse email campaigns, including newsletters, promotions, and automated sequences. Content Development: Craft engaging and persuasive email copy that aligns with brand messaging and marketing goals. List Management: Maintain and segment email lists effectively, ensuring data accuracy and compliance with privacy regulations. Optimization and Analysis: Continuously monitor campaign performance, analyze data (e.g., open rates, click-through rates), and optimize future campaigns for better results. Automation and Tools: Utilize email marketing platforms and automation tools to streamline processes, personalize emails, and automate tasks. Collaboration: Work closely with marketing, sales, and other teams to ensure email marketing initiatives align with overall business objectives. Stay Current: Keep abreast of industry trends, best practices, and emerging technologies in email marketing. Skills and Qualifications: Communication Skills: Excellent written communication, copywriting, and editing skills are crucial. Technical Proficiency: Experience with email marketing platforms (e.g., Mailchimp, Constant Contact, HubSpot), automation tools, and basic HTML/CSS coding is a plus. Analytical Skills: Ability to interpret data, analyze campaign performance, and make data-driven decisions. Creativity and Design: Ability to create visually appealing emails and understand the impact of visual elements on engagement. Project Management: Ability to manage multiple campaigns simultaneously and prioritize tasks effectively. Industry Knowledge: Understanding of email marketing best practices, regulations (e.g., GDPR, CAN-SPAM), and industry trends. Job Types: Full-time, Permanent Pay: ₹11,829.72 - ₹40,542.99 per month Benefits: Paid sick time Schedule: Morning shift Work Location: In person