Email Marketing Executive

Experience:

About the role:

We’re looking for a creative, detail-oriented Email Marketer with 2–3 years of hands-on experience in building, managing, and optimizing email campaigns. This role is ideal for someone who can write compelling copy, design conversion-friendly drip campaigns, and also understands the numbers—open rates, click-through rates, and coupon redemptions.

You’ll play a key role in driving user engagement and conversions for our products through well-crafted, performance-driven email journeys.

Responsibility:

• Plan, write, and execute engaging email drip campaigns for different stages of the customer journey (onboarding, upsell, reactivation, etc.).
• Stay updated with email marketing trends, tools, and compliance (CAN-SPAM, GDPR, etc.).
• Own the end-to-end email creation process, from brief, copy, and design coordination to testing and deployment.
• Monitor, analyze, and optimize campaign performance metrics like open rate, click rate, conversion rate, and coupon code usage.
• Conduct A/B testing on subject lines, send times, and content to improve results.
• Maintain a clean and well-segmented email list for targeted campaigns.

Recruitments (Must Have):

• 2–3 years of experience in email marketing, preferably in SaaS, e-commerce, or tech.
• Strong copywriting skills with a knack for persuasive, concise messaging.
• Experience with email marketing tools like Klaviyo, Customer.io, Dotmailer, or similar.
• Comfortable using analytics tools to track and optimize campaign performance.
• A creative mindset paired with strong attention to detail.
• Understanding of customer segmentation and lifecycle marketing.
• Ability to interpret campaign data and take action accordingly.
• Familiarity with HTML/CSS for email formatting.

Bonus:

• Experience running email campaigns for Shopify apps or digital products.
• Experience using tools like Figma, Canva, or Photoshop for email design collaboration.