Email Marketer (B2B Lead Generation)

Position: Email Marketing Specialist – B2B Lead Generation

Location: Indore, Madhya Pradesh (On-Site)
Company: IBR Infotech Pvt. Ltd.
Experience: 2–3 Years
Employment Type: Full-Time, On-Site

About IBR Infotech:

IBR Infotech is a fast-growing IT services company delivering innovative web and mobile application development solutions to clients across the globe. We take pride in creating customized, scalable, and result-oriented digital products that help businesses grow.
We’re expanding our marketing team and looking for a data-driven Email Marketer who can drive impactful B2B lead generation campaigns through strategic email outreach.

Role Overview:

As an Email Marketing Specialist, you’ll be responsible for planning, executing, and optimizing targeted email campaigns aimed at generating high-quality B2B leads. You’ll collaborate closely with the sales and marketing teams to design outreach strategies that attract potential clients and convert them into opportunities.

Key Responsibilities:

• Develop and implement end-to-end email marketing campaigns for B2B lead generation.
• Create and maintain targeted prospect lists of potential business leads.
• Craft engaging subject lines, copy, and CTAs aligned with the company’s brand and offerings.
• Conduct industry and market research to identify new business segments and key decision-makers.
• Utilize tools like Mailchimp, Lemlist, or similar for cold email automation and workflow optimization.
• Track and analyze key email metrics (open rates, CTR, bounce rates, response rates) and refine campaigns accordingly.
• Run A/B tests to optimize engagement and conversion performance.
• Collaborate with cross-functional teams to align email campaigns with sales and marketing goals.
• Ensure all campaigns comply with GDPR, CAN-SPAM, and other relevant email marketing laws.

Required Skills & Qualifications:

• 2–3 years of proven experience in B2B email marketing and lead generation.
• Strong understanding of cold email outreach and marketing automation tools.
• Hands-on experience with Hunter.io, Apollo, Snov.io, Mailchimp, Lemlist, or equivalent platforms.
• Exceptional writing and communication skills to craft persuasive, conversion-focused content.
• Working knowledge of CRM systems (Zoho, HubSpot, etc.).
• Analytical approach with experience in campaign performance tracking and reporting.
• Ability to manage multiple campaigns simultaneously and meet tight deadlines.

Preferred Qualifications:

• Prior experience in IT services or software development industries.
• Knowledge of LinkedIn outreach or multi-channel prospecting strategies.

What We Offer:

• Competitive salary aligned with experience and performance.
• A collaborative and growth-oriented work environment.
• Opportunity to work with a dynamic, tech-focused team on global projects.
• Professional development and career growth opportunities.

If you’re a strategic thinker with a passion for digital marketing and lead generation, we’d love to hear from you!
Apply Now: hr2@ibrinfotech.com

Job Type: Full-time

Pay: From ₹30,000.00 per month

Application Question(s):

• Total experience in lead generation?
• Current and last CTC?

Work Location: In person