Email Automation Specialist

Job Title: Email Automation Specialist

We are seeking a detail-oriented and process-driven Email Automation Specialist to manage and optimize our email outreach and automation workflows. The ideal candidate will be responsible for ensuring that all communication is accurately targeted, efficiently executed, and aligned with our marketing and sales objectives.

About Us:

At Social Sherpa, we focus on delivering purposeful digital and creative solutions. Our work spans branding, website development, UI/UX, and marketing communication. We are committed to producing work that is clear, well-structured, and results-driven.

What You'll Do:

As an Email Automation Specialist, you will handle the planning, execution, and optimization of automated email sequences. Your role will include managing workflows, maintaining data hygiene, and ensuring consistency and accuracy across all campaigns.

Responsibilities:

• Set up and manage automated email sequences using tools such as Apollo.io, Mailchimp, HubSpot, or similar platforms.
• Create, organize, and maintain segmented lead lists while ensuring data accuracy and cleanliness.
• Build and execute outreach campaigns for lead generation, sales initiatives, and marketing communication.
• Monitor key performance metrics including open rates, click-through rates, response rates, and deliverability.
• Conduct A/B testing to optimize subject lines, email content, scheduling, and overall campaign performance.
• Ensure all email templates and messaging adhere to brand guidelines and communication standards.
• Coordinate with sales, marketing, and leadership teams to align automation workflows with business goals.
• Identify and troubleshoot issues related to automation, integrations, or deliverability.
• Continuously evaluate and refine automation processes for improved efficiency.

Requirements:

• 1 to 3 years of experience in email automation, CRM management, digital outreach, or related fields.
• Hands-on experience with Apollo.io is preferred, along with platforms such as Mailchimp, Klaviyo, HubSpot, or similar.
• Strong understanding of email deliverability, segmentation, workflow structure, and outreach best practices.
• Ability to analyze performance data and draw actionable insights.
• Strong written communication skills with the ability to craft clear and concise email content.
• High attention to detail and strong organizational skills.
• Proactive, self-driven, and able to work independently when required.

Perks and Benefits:

• A collaborative and supportive work environment.
• Opportunities to work across diverse campaigns and industries.
• A team that values structure, clarity, and quality execution.

Join Us:

If you are ready to build effective automation systems and contribute to impactful communication efforts, we encourage you to apply and be part of our growing team.