E-commerce Specialist

Job Description: E-commerce Specialist (Amazon & Online Store)

Key Responsibilities

1. Channel & Product Management:

Create, optimize, and manage compelling product listings (title, bullet points, descriptions, A+ Content, and imagery) on Amazon and our e-shop to maximize conversion rates and search visibility. Implement and manage a dynamic pricing strategy across all platforms to remain competitive and maximize profitability. Plan, execute, and analyze promotional campaigns, lightning deals, and coupon strategies to boost sales and clear inventory. Ensure all content is on-brand, accurate, and updated regularly (e.g., for seasonality, new inventory, policy changes).

2. Operations & Customer Service:

Manage the order fulfilment process, coordinating with logistics partners or our warehouse to ensure timely and accurate shipping. Efficiently process returns and refunds in accordance with platform policies and company guidelines. Serve as the first point of contact for customer queries and reviews, providing exceptional service to maintain high seller ratings and positive brand sentiment. Monitor inventory levels across channels to prevent stock-outs and oversee reconciliation.

3. Marketing & Brand Presence:

Develop and execute basic digital marketing strategies, including Amazon PPC (Sponsored Products, Brands, and Display) campaigns. Manage the budget for Amazon Advertising, continuously optimizing for ACOS (Advertising Cost of Sale) and ROAS (Return on Ad Spend). Utilize other marketing channels (e.g., email marketing, social media integration) to drive traffic to our e-shop. Protect brand integrity by monitoring for unauthorized sellers and potential intellectual property infringements.

4. Analysis, Reporting & Strategy:

Monitor key performance indicators (KPIs) daily and weekly, including sales, traffic, conversion rates, advertising performance, and profitability. Prepare and present comprehensive weekly sales and growth reports with actionable insights to management. Conduct competitor analysis and market research to identify new opportunities for growth and product expansion. Make data-informed recommendations to adjust strategies and achieve sales targets.

Qualifications & Requirements

Essential: Proven experience (2+ years) hands-on managing an Amazon Seller Central account. Experience managing an e-shop platform (e.g., Shopify, WooCommerce, BigCommerce, Magento). Demonstrable experience with Amazon Advertising (PPC) and a understanding of key metrics (ACOS, ROAS, TACOS). Strong understanding of SEO principles for product listings and e-commerce. High level of accountability, self-motivation, and a results-oriented mindset. Excellent analytical skills with proficiency in Excel/Google Sheets for data analysis and reporting.

Goals & Performance Metrics

Your success in this role will be measured by your ability to: Increase overall online sales revenue and profitability. Grow organic search ranking and conversion rates. Achieve and maintain a high seller rating (>4.5 stars) on Amazon. Improve advertising efficiency (lower ACOS, higher ROAS). Enhance the customer experience and reduce negative feedback.

Job Type: Full-time

Pay: From ₹30,000.00 per month

Work Location: In person