E-Commerce Manager

Job Description

Key responsibilities include: Developing and executing e-commerce strategy in alignment with overall business goals. Managing and updating the online store, ensuring that the layout, positioning, and offerings are aligned with customer behavior and preferences. Analyzing market trends and adapting strategies to compete with other brands in the industry effectively. Collaborating with IT and Marketing departments to integrate technologies that improve the online customer experience. Managing digital marketing campaigns across multiple channels to drive brand awareness and revenue. Monitoring website traffic and customer reviews to gauge responses to site updates, new product introductions, and other changes. Optimizing website search engine performance (SEO), ensuring that the site ranks high in relevant searches and attracts more visitors. Overseeing a team of professionals in charge of digital content, inventory, and customer service. Generating reports on e-commerce activity and performance, discussing the findings with senior management, and proposing new strategies to improve results. Key Tasks and Duties The day-to-day tasks of an E-commerce Manager involve various operational, managerial, and strategic duties: Coordinating with product development and supply chain teams to manage product listings, descriptions, and inventory levels. Employing data analytics tools to track and analyze website performance and customer engagement metrics. Supervising and training the e-commerce team, delegating tasks effectively, and ensuring high-quality customer service. Managing budgets and forecasting sales targets for online sales channels. Negotiating with vendors and service providers to secure advantageous terms for web-based tools and services. Ensuring compliance with legal regulations in online sales, including data protection laws. Staying updated with the latest developments in e-commerce technology and necessary skills to maintain competitive. Education and Certification Requirements Candidates for the position of E-commerce Manager are typically expected to possess the following educational background and certifications: Bachelor’s degree in Business Administration, Marketing, Information Technology, or a related field. Master’s degree or MBA is preferable but not mandatory. Professional certifications in digital marketing, e-commerce, or project management, such as Certified E-commerce Professional (CEP) or Google Analytics Certification, can be advantageous. Proven experience of at least 3-5 years in e-commerce management or related field. Strong proficiency in using e-commerce platforms like Shopify, Magento, or WooCommerce. Excellent understanding of web design, web analysis, and SEO. Skills in CRM software and digital marketing tools and techniques are highly desirable.