E-Commerce Lead (D2C)

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About NIVIA

NIVIA Sports is one of India’s leading sports brands, offering high-quality, innovative equipment across categories like football, badminton, basketball, and cricket. As we scale our Direct-to-Consumer (D2C) business, we are looking for a results-driven professional to lead our online sales and marketing strategy.

Role Overview

The Leader – eCommerce & Performance Marketing will be responsible for driving the growth and profitability of NIVIA’s D2C business. This includes managing the website, digital marketing, campaign planning, retention, analytics, and coordinating with cross-functional teams and agencies. The candidate will be accountable for meeting revenue and performance goals for the online business.

Key Responsibilities

eCommerce Business Ownership

• Drive the D2C revenue target 
• Monitor key metrics: sales, return rate, conversion, average order value, and discounts
• Plan and execute category promotions, product launches, and merchandising

Website & Operations

• Manage the Shopify website, including listings, content, and site hygiene
• Work with the agency for development and maintenance tasks
• Coordinate logistics and order management through logistics partner with internal ops team

Performance Marketing

• Lead paid campaigns across Google, Meta, and other digital platforms
• Manage media budgets, creative strategy, and performance targets (
• Collaborate with content and design teams to align marketing campaigns

Customer Retention & CRM

• Run WhatsApp campaigns and automation using CRM Tool
• Develop flows for retention, new product alerts, and customer engagement
• Monitor campaign effectiveness and customer feedback

Analytics & Reporting

• Track and report campaign, website, and sales data using dashboards
• Identify insights and recommend optimizations
• Prepare weekly and monthly updates for internal reviews

Campaign & Category Planning

• Coordinate with product and category teams on campaign calendars
• Launch and manage offers like combos and multibuy
• Ensure creative and copy requirements are met across channels

Requirements

Qualifications

• Bachelor's degree in Business, Marketing, or related field (MBA preferred)

Experience

• 4–7 years in eCommerce or D2C marketing, preferably in consumer goods or retail
• Proficiency in Shopify, Google Ads, Meta Ads, GTM, and analytics tools
• Hands-on experience managing paid media, CRM, and agency coordination
• Strong planning, problem-solving, and data interpretation skills
• Ability to work independently in a fast-paced environment

Preferred Qualifications

• Prior experience in sports, footwear, or apparel
• Exposure to CRM tools like Limechat or Klaviyo
• Familiarity with campaign tools like YourToken, Canva, or Hotjar

What We Offer

• A leadership role with end-to-end ownership of digital growth
• Opportunity to build and scale a high-impact D2C business
• Collaborative work culture with passionate teams
• Competitive compensation and performance-linked growth

contact@nivia.in