Domestic Student Recruitment and Marketing Coordinator supporting University of Wollongong, GIFT City, Gujarat

University of Wollongong Australia, India Branch Campus

Domestic Student Recruitment and Marketing Coordinator

• Join a Global University ranked In the top 200 In the world
• Collaborate with colleagues in Australia, Dubai, Hong Kong & Malaysia
• Be part of a global team - Expand your International career

Location: GIFT City, Gujarat, India

About The University of Wollongong

The University of Wollongong (UOW) is a young, dynamic and innovative university that, over its 50-year history, has grown to become one of Australia’s leading institutions.

UOW’s reputation for academic excellence and commitment to student experience is complemented by their strong focus on innovation and community impact. From producing highly employable graduates to pioneering research in areas like clean energy and healthcare, UOW continues to work on innovative solutions that address society’s greatest challenges.

UOW is proud to be recognised as a leader in delivering participation and attainment outcomes for students traditionally underrepresented at university.

UOW ranks 2nd nationally and 16th globally in the Times Higher Education (THE) Young University Rankings. In the 2024 THE Impact Rankings, UOW was placed equal 44th globally and 9th in Australia, reflecting their commitment to the United Nations Sustainable Development Goals (SDGs). These achievements demonstrate the strength of UOW’s teaching and research across diverse disciplines.

UOW is a globally recognised institution, accredited by AACSB, ensuring that its business programs meet the highest international standards.

About UOW Australia India Branch Campus

UOW India Campus , located in GIFT City, delivers innovative programs in Computer Science and FinTech that prepare students for the evolving technology landscape.

UOW India collaborates extensively with UOW Australia, UOW Dubai, UOW Malaysia and other international campuses, fostering a global perspective in teaching and research.

About the role

Reporting to the Campus Director, UOW India, this position is responsible for recruiting students to UOW India by:

• Developing and implementing annual UOW India specific recruitment tactics.
• Cultivating relationships and recruitment channels with prospective students and their influencers across the academic programs.
• Being a ‘market expert’ for the UOW India course offering.

The incumbent will work with key specialists at UOW India (GIFT City) and with the UOW Global Student Recruitment teams, to ensure that the most effective recruitment strategies are delivered at the right time to external stakeholders including but not limited to future domestic and international students, schools, higher education institutions, agent partners and corporate partners.

Key responsibilities / accountabilities

• Oversee promotion of UOWI programs to prospective students and their influencers
• Coordinate and manage UOWI participation at Higher Education Institution, High School, Careers and Agent events to engage future students, parents and teachers.
• Represent UOWI at major recruitment events and activities, presentations and public speaking engagements.
• Design and manage UOWI’s own recruitment events (on-campus, on-road and virtual).
• Build and maintain excellent knowledge of all UOWI programs and unique selling points to provide a high level of service to future students and their influencers.
• Develop and implement recruitment strategies to recruit school-leaver and non-school leaver students to UOWI programs
• Coordinate and implement student recruitment tactics designed to increase enrolment of programs into the school leaver (UG) and non-school leaver (PG) markets.
• Contribute to UOWI planning to identify priorities and opportunities.
• Develop and implement recruitment plans, outlining target higher education institutions, target schools, agent partners, corporate partners, key relationships, events, activities, and tactics designed to build UOWI awareness.
• Work with the Marketing and Social Media Coordinator to ensure alignment between on-ground and digital recruitment tactics.
• Work with the UOW Global Recruitment Team to enable expand market reach (both domestic and international).
• Prospective Student Service and Outbound sales strategies
• Coordinate and lead the day-to-day delivery of outbound sales activity for UOWI.
• Manage and resolve escalated enquiries as a result of outbound activity in a timely manner.
• Work with the Marketing and Social Media Coordinator to ensure alignment between on-ground and digital recruitment tactics.
• Coordination of Student Recruitment Events.
• Planning and delivery of recruitment events that meet strategic goals.
• Review the effectiveness of the events in line with return on investment to guide the program’s continuation/development in subsequent years.
• Case Management
• Use a service-centric approach to provide prospective students high level customer service.
• Case manage complex student enquiries.
• Problem solve issues related to received enquiries, or triage enquiries to the relevant area for resolution.
• Work with the UOW Conversions Team to ensure messaging to students is timely and effective.
• Work with the UOW Admissions Team to ensure students understand admissions criteria

About the Candidate

To be successful in this role you will demonstrate the following qualifications, skills and experience:

Essential:

• Diploma or University Bachelor degree in a Business/Marketing related discipline, and/or relevant professional experience in sales and marketing.
• Knowledge of UOW India courses, admissions and the India tertiary sector.
• Excellent interpersonal, written communication and presentation skills.
• Relationship management skills, with the ability to interact effectively and form working relationships but internal and external, at all levels.
• Ability to write recruitment and marketing strategies for and to evaluate and review their effectiveness.
• Budget and analytical skills, with experience, skills, and knowledge in events management, and project management.

Hiring support for this position is being provided by Grok Global Services.

About Grok Global Services

Founded in 2005, Grok Global Services is a best-in-class provider of international engagement services for higher education institutions. By joining our team, you will be working in a supportive environment full of like-minded professionals, each committed to advancing the internationalization of higher education institutions from around the world.

A pioneer of in-country staffing in the international education sector, Grok remains at the forefront of this model and currently delivers this service across Asia, Africa, the Middle East, and the Americas. The company also boasts industry-leading divisions in digital marketing and strategic consulting.

To Apply

If you meet these requirements and have the drive to take on this exciting position, please click the Apply button where you will be directed to our hiring portal to submit your resume and complete a few questions, in lieu of a cover letter.

For more information about Grok please visit our website: grokglobal.com